Friday 12 April 2013

Marketing Daily - Argos plots 'store of the future' as pressure from Amazon grows. Plus United Biscuits, O2 and Clarks

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Breaking news from Marketing
 
Breaking news from Marketing April 2013
 
Latest News
 
Argos plots 'store of the future' as pressure from Amazon grows
Matthew Chapman,
12 April 2013
 

Argos plans to devise a "digital retail store of the future" concept,...

Argos: we believe there's a better way to shop online by CHI & Partners
 
 
Former Birds Eye boss Martin Glenn joins United Biscuits
John Reynolds,
12 April 2013
 

Martin Glenn, the former PepsiCo marketer and Birds Eye chief executive, is...

Martin Glenn: appointed chief executive of United Biscuits
 
 
O2 offers mid-contract handset "Refresh"
Alex Brownsell,
12 April 2013
 

O2 is to launch a "Refresh" service for technology-hungry consumers who want...

O2 Refresh: customers can pay remaining balance on phone mid-contract
 
 
Clarks shakes up brand image with four-inch studded heels
Rachel Barnes,
12 April 2013
 

Clarks is launching its first four-inch heels in August as the footwear...

Clarks: unveils its first four-inch heels
 
 
Ones to watch: the latest viral videos from Pepsi Max, Adidas and Facebook
12 April 2013
 

The latest viral video hits from Pepsi Max, Adidas and Facebook.

Beyonce: exclusive dance routine
 
 
Brand barometer: the Scottish government's latest viral campaign reviewed
12 April 2013
 

Social video expert Goviral evaluates the latest viral campaign from the Scottish...

The Poo Song: a good chance of becoming popular
 
 
Telegraph runs Margaret Thatcher TV campaign
John Reynolds,
11 April 2013
 

The Daily Telegraph is rolling out a TV campaign this evening for...

The Telegraph: runs Margaret Thatcher campaign
 
 
Promotion: Content Marketing in Practice: Captivate and Connect
How do you create a consistent content brand message through all your channels? Find out how your peers do it by entering our new content marketing survey here.
 
Also in the News
 
ITV to unveil next wave of idents: watch the videos
Maisie McCabe,
12 April 2013
 
LinkedIn acquires Pulse newsreader app
Chloe Smith,
12 April 2013
 
National Express passes 100,000 Facebook likes
Chloe Smith,
12 April 2013
 
 
 
Blogs
 
 
What wearables can learn from history
Tunde Cockshott
 

Wearables are seen as the new digital battleground. The big boys are spending serious money to get involved: Google’s Project...

 
 
How retailers can empower staff in an increasingly multichannel world
Christine Knott
 

It's no secret that brands on the high street have been having a tough time of late - in our...

 
 
Sustainability should be baked into design to change consumer behaviour
Paul Frampton
 

Sustainability is an increasingly important issue - Wired has even called it the New Space Race – and it is...

 
 
The four hats of the chief brand officer
Robert Jones
 

There's a new role emerging in organisations: chief brand officer. The job used to be called brand director, or head...

 
 
Putting programmatic gripes into Room 101
Hugh Munro
 

IAB Real-Time Advertising Conference The final session of yesterday's IAB Real Time Advertising Conference was designed to engage both...

 
 
 
 
 
 
Whitepapers
 
 
Tablets: Redefining Consumer Experiences (Webcast)
 
As a nation, the UK is media and technology obsessed with over half of t...
 
 
Harness the Power of Your Customer's Digital Voice (Webcast)
 
All customers have the potential to become your brand advocates, driving...
 
 
Content Marketing in Practice: Captivate and Convert (Webcast)
 
Brand storytelling, when done right, allows marketers to lead customers ...
 
 
Improving Marketing and Media Performance (Expert Reports)
 
A recent Brand Republic survey revealed that 78% of respondents felt und...
 
 
The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports)
 
With UK consumers spending an average of £1,083 a year online, int...
 
 
 
 
Jobs of the Week

CRM Analyst, Symphony EYC Salary dependant on experience, Richmond

Marketing Manager - Global, Jarlett de Grouchy £60000 - £70000 per annum + 40% bonus, Berkshire

Inventory and RTB Relationship Manager, Digital Gurus £35000 - £40000 per annum + Bonus and Benefits, City of London

Senior Quantitative Consultant / Brand Consultancy, Trace £50,000 to £60,000 per annum + Car / Car Allowance + Pension, Buckinghamshire

Project Manager - Print and Digital, Network Career Consultants £30000 - £38000 per annum, London

Design Director - Branding, Red Sofa London £50000 - £58000 per annum + Benefits, London

Trainee Proofreader, Adam Recruitment £14000 - £15000 per annum + Bens, Greater Manchester

New Business Director, Devonshire Appointments c£65,000 plus benefits, SW London

Brand Consultant / Brand Strategy & Insight Agency, Trace £30,000 to £40,000 per annum + Car / Car Allowance + Pension, Buckinghamshire

Digital Marketing Assistant, Blue Skies Marketing Recruitment £15000 to £16000 per annum, Watford

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