Wednesday 10 April 2013

Marketing Daily - Apple hires Norman Foster's architecture firm for retail stores revamp. Plus American Apparel, Cillit Bang and Starbucks

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Breaking news from Marketing
 
Breaking news from Marketing April 2013
 
Latest News
 
Apple hires Norman Foster's architecture firm to revamp its retail stores
Matthew Chapman,
10 April 2013
 

Apple has tasked Norman Foster's architecture company, Foster + Partners, to work...

Apple: Regent Street store in London
 
 
Mobile ad revenue helps digital adspend surpass £5bn
Louise Ridley,
10 April 2013
 

Digital ad spend surpassed £5bn in the UK for the first time...

Mobile: ad revenue boosted digital adspend in 2012
 
 
Why the cold war over 'copycat' branding may be set to heat up
Matthew Chapman,
10 April 2013
 

The balance of power could be about to swing in "copycat" packaging...

Lookalike packaging: tensions between brands and retailers may come to ahead soon
 
 
Thatcher was 'very generous' towards sport, claims Lord Coe
John Reynolds,
10 April 2013
 

Margaret Thatcher was "very generous" towards sport in the UK, but her...

Lord Coe: says Margaret Thatcher helped promote sport in the UK
 
 
American Apparel warned over 'overtly sexual' ads
Maisie McCabe,
10 April 2013
 

American Apparel has been warned to ensure its future ad campaigns do...

American Apparel: ASA said ads had a voyeuristic quality
 
 
Cillit Bang's Barry Scott comeback TV ad banned by ASA
Alex Brownsell,
10 April 2013
 

The advertising watchdog has banned a TV ad for Cillit Bang starring...

Cillit Bang ad banned
 
 
Starbucks joins Suspended Coffee homeless initiative
John Reynolds,
10 April 2013
 

Starbucks has signed up to a charitable initiative called Suspended Coffee, which...

Ian Cranna: vice-president of marketing at Starbucks UK
 
 
Promotion: Content Marketing in Practice: Captivate and Connect
How do you create a consistent content brand message through all your channels? Find out how your peers do it by entering our new content marketing survey here.
 
Also in the News
 
How Margaret Thatcher changed the marketing industry forever
Ian Twinn, Director of Public Affairs, ISBA,
09 April 2013
 
The 'Mad Men' - then and now
Chloe Smith,
10 April 2013
 
 
 
Blogs
 
 
Sustainability should be baked into design to change consumer behaviour
Paul Frampton
 

Sustainability is an increasingly important issue - Wired has even called it the New Space Race – and it is...

 
 
The four hats of the chief brand officer
Robert Jones
 

There's a new role emerging in organisations: chief brand officer. The job used to be called brand director, or head...

 
 
Putting programmatic gripes into Room 101
Hugh Munro
 

IAB Real-Time Advertising Conference The final session of yesterday's IAB Real Time Advertising Conference was designed to engage both...

 
 
How can we effectively manage our content?
Simon Steel
 

Content Management is one of those phrases that we use a lot now. Like Customer Engagement and Brand Activation, it’s...

 
 
Vision driven innovation
Ben Essen
 

Innovation. It's become the most important word in every business' strategy for success, as we all wake up to a...

 
 
 
 
 
 
Whitepapers
 
 
Tablets: Redefining Consumer Experiences (Webcast)
 
As a nation, the UK is media and technology obsessed with over half of t...
 
 
Harness the Power of Your Customer's Digital Voice (Webcast)
 
All customers have the potential to become your brand advocates, driving...
 
 
Content Marketing in Practice: Captivate and Convert (Webcast)
 
Brand storytelling, when done right, allows marketers to lead customers ...
 
 
Improving Marketing and Media Performance (Expert Reports)
 
A recent Brand Republic survey revealed that 78% of respondents felt und...
 
 
The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports)
 
With UK consumers spending an average of £1,083 a year online, int...
 
 
 
 
Jobs of the Week

Marketing Manager - Global, Jarlett de Grouchy £60000 - £70000 per annum + 40% bonus, Berkshire

Category Controller, Stopgap £60000 - £65000 per annum, London

Recruitment Consultant x3, Major Players £20000 - £30000 per annum + bens, City of London

European Marketing Manager - Pharma, Tarsh Lazare Marketing Recruitment c.£65K-£70K + car allowance + bonus, M4 Corridor/Berks

SEO Manager for Top UK Company - £45K - West London Area, Digital Gurus £45000 - £50000 per annum, City of London

Research Manager, Stopgap £40000 - £45000 per annum, South East England

Head of Consumer Insight, PSD Group Up to c. £75K + package, London

Campaign Manager, Stopgap £60000 - £65000 per annum, London

Recruitment Consultant x2, Major Players £20000 - £30000 per annum + bens, London

Senior Brand Manager, Stopgap £50000 - £55000 per annum, Bedfordshire

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