Tuesday 23 April 2013

The Wall > Social news gathering after Boston

Little problems cause biggest customer frustrations [infographic]

23 April 2013, 1:58PM

Businesses often strive for customer loyalty, but little frustrations such as poor service, lack of integration between online and offline stores, and purchases requiring too much effort on the consumers part have caused them to take their business elsewhere.

Facebook's Graph Search - is it a bust or boom for e-commerce?

23 April 2013, 9:21AM

As the CEO of an e-commerce business with over 2,000 shops on Facebook, I have a unique perspective on Facebook selling. After two years of testing, my company sees fewer sales from our global Facebook presence than from orders originating in New Zealand, where we don't have a marketing or sales presence, or a country-specific website. Quite frankly, Facebook has been underwhelming for sales generation.

Twitter signs major advertising deal with Publicis Groupe's Starcom

23 April 2013, 8:16AM

Twitter has signed its biggest advertising deal to date with an agreement with Starcom MediaVest Group, which is reported to be worth hundreds of million of dollars.

According to a report in the FT Twitter the TV linked deal is another reflection of Twitter’s importance as the second screen and its increasingly symbiotic relationship with television.

Social news gathering needs proper labelling, not shut down

23 April 2013, 8:06AM

The criticism of Reddit after the Boston bombs, and an apology by its own editors (since taken down), seem to suggest that social fact checking or news gathering of the sort that took place last week is misguided. But news reporting has always involved judgment calls about what to publish and when, so why did the activity on Reddit attract such criticism?

02?s Ronan Dunne on why CEOs need to be on Twitter

22 April 2013, 2:39PM

A really good interview here with Ronan Dunne the CEO of O2 UK talking about Twitter and how he uses it.

While there are plenty of senior executives who use Twitter it still isn’t exactly the norm, but as Dunne makes clear it is essential for him.

5 Summer UK Blogging Meetups to Travel with Purpose

22 April 2013, 1:47PM

Blogging is an activity fit for anyone, from professionals to those looking to put their thoughts into words or pictures and share them with the wider world, but we all need guidance if we want to get better at it. Thankfully, there are groups out there that specialize in just that, located all over the United Kingdom – you just need to know where to look for them.

If you plan to spend some time traveling around the region this vacation season, check out any or all of these five summer UK blogging meetups to travel with purpose:

Responsive design: Transformers - websites in disguise

22 April 2013, 10:00AM

By now I'm sure you've come across the term 'responsive design'. It's one of those phrases that has crossed over from developer terminology into marketing buzz-wordery. But don't let that put you off. Here's a run-down of what responsive design is all about and why you should already be using it.

The social media voice behind Obama's presidential campaign

22 April 2013, 9:59AM

The 2012 US presidential election has been referred to countless times as the Twitter election, with the online conversation being an important part of the election from start to finish.

The first presidential debate sparked more than 10 million Tweets, and the final image of a victorious Barack Obama and the first lady hugging, sent with the simple caption “Four more years”, became the most popular and most shared on Twitter to date, with more than 800,000 retweets.

The Business of Being Social: brands need to plan, listen, analyse and engage

22 April 2013, 7:58AM

For years, large organisations have employed press officers or PR agencies to protect their brand against incorrect or damaging allegations and stories. Such activity was reasonably straightforward when there were just a handful of different media channels to police.

The Explosion of mobile use [infographic]

19 April 2013, 2:04PM

Great infographic here looking at the explosion of mobile growth from eDigitalResearch and IMRG.

It charts some of the staggering growth we have seen as smartphone ownership soars to around 60% of the overall UK population, having continued to grow at a solid pace over the past 12 months.