Thursday 11 April 2013

Breaking news from Brand Republic - Baroness Thatcher, TK Maxx, IPA Bellwether Report, Marc Bolland, Comparethemarket

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Senior ad figures salute Thatcher
Senior ad figures salute Thatcher
by Staff
11 April 2013, 08:00AM
Senior Tory advertising figures this week paid tribute to Baroness Thatcher, following her death on 8 April.
TK Maxx kicks off pan-Euro creative pitch
TK Maxx kicks off pan-Euro creative pitch
by Louise Ridley
11 April 2013, 08:00AM
TK Maxx, the retailer, is hunting for its first pan-European creative agency.
Advertiser confidence on the rise
Advertiser confidence on the rise
by Jeremy Lee
11 April 2013, 08:00AM
Confidence among marketers at their company's financial performance is at the highest level for 12 months, according to the latest IPA Bellwether Report. However, this has not translated into a great increase in short-term planned marketing spend.
M&S chief Bolland backs new marketing approach to deliver growth
M&S chief Bolland backs new marketing approach to deliver growth
by Alex Brownsell
11 April 2013, 09:45AM
Marks & Spencer (M&S) chief executive Marc Bolland is backing its new advertising style to help turn around its fashion proposition, as the retailer revealed another drop in clothing sales.
Comparethemarket adds Albion to roster
Comparethemarket adds Albion to roster
by James Swift
11 April 2013, 08:00AM
Comparethemarket.com has shaken up its creative roster by appointing Albion as its customer experience agency.
Diet Coke marks 30th anniversary with Tesco photo booth tie-up
Diet Coke marks 30th anniversary with Tesco photo booth tie-up
by John Reynolds
11 April 2013, 09:36AM
Coca-Cola is ramping up marketing around the 30th anniversary of its Diet Coke brand by teaming up with Tesco on a range of activity, including a bespoke photo booth.
Ban all advertising to children, says children's lobby group
Ban all advertising to children, says children's lobby group
by Maisie McCabe
11 April 2013, 09:50AM
Academics, authors, MPs and charity leaders have written to The Daily Telegraph to call for a ban on all advertising aimed at primary school children and younger.
Promotion: Harness the Power of Your Customer’s Digital Voice
How do you squeeze real value out of social media and user-generated content? Enter our latest survey and find out how your peers are doing in comparison
 
Also in the news
Arcadia kicks off BHS advertising review
by Sara Kimberley, 11 April 2013, 08:00AM
Fallon scoops Mikado pan-European business
by Louise Ridley, 11 April 2013, 08:00AM
Sylvia Auton retires from IPC after 36 years
by Louise Ridley, 10 April 2013, 03:22PM
IAB figures: Witnessing the rise of mobile
by Arif Durrani, 10 April 2013, 04:15PM
Government defends lobbying register hold-up
by Daniel Farey-Jones, 11 April 2013, 08:00AM
MG OMD elevates Ffitch to lead role
by Louise Ridley, 11 April 2013, 08:00AM
Opinion
The ad industry could do with a few more grey hairs
The ad industry could do with a few more grey hairs
by Ian Darby
11 April 2013, 08:00AM
Having acquired a first pair of adult slippers and the beginnings of a vegetable patch, I'm embracing the onset of middle age. In light of this, Patrick Collister's appointment last week as the head of design at Google struck a chord.
Austerity is biting beyond those living on £53 a week
Austerity is biting beyond those living on £53 a week
by Jeremy Lee
11 April 2013, 08:00AM
Hold the front webpage: newspapers strike back with online paywalls
Hold the front webpage: newspapers strike back with online paywalls
by Arif Durrani
11 April 2013, 08:00AM
Farewell to politics' first lady of spin
Farewell to politics' first lady of spin
by Ruth Wyatt
11 April 2013, 09:00AM
Thank heavens for social media. Traditional media moved this week from Thatcher eulogy to hagiography in a heartbeat.
There is nothing weird about questioning your marketing assumptions
There is nothing weird about questioning your marketing assumptions
by Russell Davies
11 April 2013, 08:00AM
A view from the top
A view from the top
by Mainardo de Nardis
11 April 2013, 08:00AM
A view from the bottom
A view from the bottom
by Alexandra Shetcliffe
11 April 2013, 08:00AM
Intelligence
Microsoft's Hart focuses on averting 'ad blindness'
Microsoft's Hart focuses on averting 'ad blindness'
by
11 April 2013, 08:00AM
The tech giant's vice-president of advertising and online in Europe believes he can keep consumers engaged with high-value brand content, Maisie McCabe writes.
Do scam ads pose a problem in the UK?
Do scam ads pose a problem in the UK?
by
11 April 2013, 08:00AM
The hoary old issue of scam ads has once again been raised, following the JWT India/Ford Figo poster farrago. It s a familiar tale of ads that never ran being entered into an awards scheme although one with a particularly unpleasant element given t...
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