Latest news | | | | | | Senior Tory advertising figures this week paid tribute to Baroness Thatcher, following her death on 8 April. | | | | | | | TK Maxx, the retailer, is hunting for its first pan-European creative agency. | | | | | | | Confidence among marketers at their company's financial performance is at the highest level for 12 months, according to the latest IPA Bellwether Report. However, this has not translated into a great increase in short-term planned marketing spend. | | | | | | | Marks & Spencer (M&S) chief executive Marc Bolland is backing its new advertising style to help turn around its fashion proposition, as the retailer revealed another drop in clothing sales. | | | | | | | Comparethemarket.com has shaken up its creative roster by appointing Albion as its customer experience agency. | | | | | | | Coca-Cola is ramping up marketing around the 30th anniversary of its Diet Coke brand by teaming up with Tesco on a range of activity, including a bespoke photo booth. | | | | | | | Academics, authors, MPs and charity leaders have written to The Daily Telegraph to call for a ban on all advertising aimed at primary school children and younger. | | | | Promotion: Harness the Power of Your Customer’s Digital Voice | | How do you squeeze real value out of social media and user-generated content? Enter our latest survey and find out how your peers are doing in comparison | | | | Opinion | | | | | | Having acquired a first pair of adult slippers and the beginnings of a vegetable patch, I'm embracing the onset of middle age. In light of this, Patrick Collister's appointment last week as the head of design at Google struck a chord. | | | | | | | | | Thank heavens for social media. Traditional media moved this week from Thatcher eulogy to hagiography in a heartbeat. | | | | | | | Intelligence | | | | | | The tech giant's vice-president of advertising and online in Europe believes he can keep consumers engaged with high-value brand content, Maisie McCabe writes. | | | | | | | The hoary old issue of scam ads has once again been raised, following the JWT India/Ford Figo poster farrago. It s a familiar tale of ads that never ran being entered into an awards scheme although one with a particularly unpleasant element given t... | | | | | | Latest jobs | | Online Marketing Executive | Recruiter GoodEgg Digital | Salary Circa £33k (Neg) + benefits & share options | Location Central St Albans | | | | Campaign Manager | Recruiter Direct Recruitment | Salary £33,000 + benefits | Location Central London | | | | | |
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