| Facebook advertisers are angered by ads appearing on rape pages | | 15 April 2013, 3:04PM |  Advertisers, including Dove, Vodafone and charities Shelter and the RSPB, have complained to Facebook after their ads appeared on highly offensive pages talking about rape and violence towards women.
The brands have found their ads appearing alongside Facebook group pages with titles such as “This is why Indian girls are raped”, “RAPING!”, “Drop kicking sluts in the teeth” and “kicking your girlfriend in the f**** because she won’t make you a sandwich”.
| | | | | | | The importance of Identity to good UX | | 15 April 2013, 11:12AM | 
The User Experience (UX) skill demand and job market has been growing steadily over the past few years; and there has been a high level of popularity, interest and buzz around this expertise recently.
| | | | Twitter should be the odds-on favourite affiliate | | 15 April 2013, 10:18AM |  It took Twitter three and some years to get to one billion tweets. That is now achieved weekly.
That's a big stat, but it's always good to start with one of those. Clearly, a lot of those tweets are dross - what people had for breakfast, or their thoughts on last night's reality show. But an ever growing percentage of it is now commercial activities – companies using Twitter to promote their brand, products and services. In, the broadest sense of the term, Twitter is now becoming an affiliate platform.
| | | | | | | | | | 3D zombies, glasses and customer loyalty | | 12 April 2013, 11:26AM |  As analytics have become more sophisticated and marketers have benefited from technology which lets them sift through 'big data' to identify and target the elusive customers they are trying to reach. The latest IBM TV advert on demographics and what makes people different illustrates this trend, as does last summer's prediction in Forbes — that in five years' time, chief marketing officers will spend more on IT than chief information officers.
| | | | Will Twitter take job recruitment in a new direction? | | 12 April 2013, 11:19AM |  CVs may have to be condensed down to 140 characters, as Twitter has started to become a new place to announce and search for jobs.
This is not the first time we have written about the use of social media for CVs or social CVs. The number of employers using social networks for recruiting is growing, and LinkedIn has become something of an online CV site. However, with Twitter becoming increasingly important, the job-hunting process could take a new direction.
| | | | | | | Social Media Influencers - Are tweeters buyers or sellers? | | 11 April 2013, 2:30PM |  Influence has to generate an effect – otherwise the initial action wasn’t influential! So what ‘effect’ do social media influence measurement companies purport to measure? These companies tend to have no connection to real-life sales decisions, so they measure any action they can see.
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