Friday, 12 April 2013

Media AM - TeamRock, Mindshare, JCDecaux and Clear Channel, BBC, Telegraph

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Media AM Bulletin
 
 
 
*   Latest News
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John Myers: co-founder of TeamRock
TeamRock reveals new senior management team
Louise Ridley, 12 April 2013

TeamRock, the rock media company that bought Classic Rock and Metal Hammer,...

  
Charlotte Tice: head of publishing at Mindshare UK
Mindshare repositions 'Press' team as 'Publishing'
Arif Durrani, 12 April 2013

Mindshare UK is set to reposition its 'Press' department, to 'Publishing', in...

  
CBS Outdoor: adidas activity
JCDecaux and Clear Channel not involved in CBS Outdoor sale
Maisie McCabe, 12 April 2013

CBS Outdoor International's sale process is believed to be progressing without the...

  
Margaret Thatcher: BBC set to play controversial protest song
BBC to play Thatcher 'Ding Dong!' protest song
Gordon MacMillan, 12 April 2013

The BBC is set to play the controversial anti-Margaret Thatcher protest song...

  
The Telegraph: runs Margaret Thatcher campaign
Telegraph runs Margaret Thatcher TV campaign
John Reynolds, 11 April 2013

The Daily Telegraph is rolling out a TV campaign this evening for...

  
Things we like
Things we like
12 April 2013

Campaign's selection of media news and views of note in the week...

  
Pepsi: Beyonce through the ages is most-shared ad
Campaign Viral Chart: Pepsi and Beyonce lead celeb-heavy list
Ben Hall, 12 April 2013

Pepsi's spot starring music megastar Beyonce is the most-shared ad this week...

  
*   Also in the News
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Microsoft's Hart focuses on averting 'ad blindness'
11 April 2013
Arif Durrani: Newspapers strike back with online paywalls
Arif Durrani, 11 April 2013
Are the days of the 30-second TV spot numbered?
11 April 2013
All eyes on Telegraph as online meter is unveiled
11 April 2013
Tech innovation to fuel UK ad market growth
11 April 2013
IAB figures: Witnessing the rise of mobile
Arif Durrani, 10 April 2013
 
 
Blogs
Representing the consumer truth
Sue Unerman

A year ago my co-author Jonathan Salem Baskin told Economist Summit delegates that the job of marketing was to represent...

Sponsorship ? how the nature of the game is changing
Pete Davis

Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident...

The new imperative for great consumer insight
Sue Unerman

I've recently been chatting to one of the all-time gurus of media strategy about the state of planning in the...

It?s only words and words are all I have
John Carroll

Last Sunday, I was enjoying a rare moment of relaxation reading the newspaper whilst listening to the radio. There is...

The power of touch for media touchpoints
David Brennan

Words are powerful things. The mere act of learning a new one can send you down some fascinating lines of...

Conference speakers call for an end to siloed thinking.
Sue Unerman

This seemed like a theme that speakers came back to again and again during the Warc MAP conference this month....

The return of the New Model Army
John Carroll

The sexy job this decade is supposed to be a statistician . This brings a smile to my face as...

ALGORITHM AND BLUES
David Brennan

I have been talking and writing a lot lately about the limitations of 'big data' (the ' ' denotes irony,...

 
 
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