Marketing Daily - Twitter warns brands it is better to be 'good' than 'loud'. Plus Starbucks, MasterCard and Vodafone

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View in web browser View text-only version   Breaking news from Marketing April 2013   Latest News   Twitter warns brands it is better to be 'good' than 'loud' Matthew Chapman, 19 April 2013   Twitter has argued the route to success on its platform is "not...     Twitter does drive sales says Deloitte study Gordon MacMillan, 19 April 2013   The big question for many brands when it comes to social media...     Starbucks to reward customers for drinking from reusable cup John Reynolds, 19 April 2013   Starbucks is to begin offering discounts to customers who use an environmentally-friendly...     Ones to watch: the latest viral videos from LG Electronics, Pot Noodle and Dove 19 April 2013   The latest viral video hits from LG Electronics, Pot Noodle and Dove.     MasterCard promotes Beyoncé VIP tour experience Alex Brownsell, 19 April 2013   MasterCard has launched a digital marketing campaign offering cardholders the chance to...     FMCG brands are sponsorship 'opportunists', claims cricket chief John Reynolds, 18 April 2013   Financial services are preferable sponsorship partners to FMCG brands as they are...     Value of a Facebook fan rises to an average of $174 Chloe Smith, 19 April 2013   The value of a Facebook fan for consumer brands has risen by...     Vodafone's Kiss viral tugs at the heartstrings 19 April 2013   Social video expert Unruly evaluates the latest viral campaign from Vodafone.     Promotion: Content Marketing in Practice: Captivate and Connect Hear from digital heads from the Financial Times and Macmillan Cancer Support in this webcast, live on 23rd April. To secure your free place please click here.   Also in the News   EU postpones crucial vote on European-wide data regulation law Matthew Chapman, 18 April 2013   John Lewis mulls entry into mobile phone sector Matthew Chapman, 18 April 2013   Dove's campaign for real beauty returns after two-year gap John Reynolds, 18 April 2013       Blogs     Domino’s Pizza a good fit for the Football League John Reynolds   Domino's Pizza to sponsor the Football League? Marketing this week revealed that Domino's Pizza is to rival B&Q in...     Finding your ‘Plane’: Exercising the Grey Matter Brand Learning   This post is provided by Mark Beales, Partner at Brand Learning , global experts in transforming Marketing Capabilities. Have...     Persuading across cultures Bob Dignen   Those working internationally face the daily dilemma of managing extremely complex cultural contexts - where culture is usually a mosaic...     What wearables can learn from history Tunde Cockshott   Wearables are seen as the new digital battleground. The big boys are spending serious money to get involved: Google’s Project...     How retailers can empower staff in an increasingly multichannel world Christine Knott   It's no secret that brands on the high street have been having a tough time of late - in our...             Whitepapers     Tablets: Redefining Consumer Experiences (Webcast)   As a nation, the UK is media and technology obsessed with over half of t...     Harness the Power of Your Customer's Digital Voice (Webcast)   All customers have the potential to become your brand advocates, driving...     Content Marketing in Practice: Captivate and Convert (Webcast)   Brand storytelling, when done right, allows marketers to lead customers ...     Improving Marketing and Media Performance (Expert Reports)   A recent Brand Republic survey revealed that 78% of respondents felt und...     The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports)   With UK consumers spending an average of £1,083 a year online, int...         CRM Analyst, Symphony EYC Salary dependant on experience, Richmond Marketing Manager - Global, Jarlett de Grouchy £60000 - £70000 per annum + 40% bonus, Berkshire Performance Planning Manager - leading media agency!, Ultimate Asset £35000 - £40000 per annum + bens, London Digital Planner Buyer - leading media agency!, Ultimate Asset £20000 - £25000 per annum + bens, London HUGE MEDIA AGENCY STAFF UP!! - Based in Singapore!, Ultimate Asset £40000 - £60000 per annum + bens + LOW TAX!, London Affiliate and Aggregator Account Manager!, Ultimate Asset £32000 - £37000 per annum + bens, London Marketing Assistant, Pitch Consultants £19000 - £22000 per annum, London Senior Retail Consultant - Retail, JM Digital £40000 - £100000 per annum, City of London Performance Planner/Buyer - leading media agency!, Ultimate Asset £25000 - £30000 per annum + bens, London Business Development and Marketing Assistant, Gabriele Skelton £20000 - £25000 per annum, City of London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2013 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ▼  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ▼  April (141) The Wall > Facebook set for 40% lift as mobile tak... 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