Thursday 18 April 2013

The Wall > Twitter launches Twitter Music

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Digital PM The Wall
Twitter launches Twitter Music
18 April 2013, 1:30PM

Busy week for Twitter, with a big advertising announcement yesterday, and today we get the much rumoured Twitter Music.

The new music service will Twitter says “change the way people find music, based on Twitter”.

10 ways brands can drive Facebook engagement
18 April 2013, 10:30AM

In this digital age, creating a social media presence is a priority for most brands and with Facebook being the largest social platform; it is usually the first port of call for most marketers.

Social media remained negative during Thatcher funeral [infographic]
18 April 2013, 9:39AM

Margaret Thatcher funeral - pic via @frasereC4Three infographics here looking at social media reaction to the Margaret Thatcher’s semi state funeral yesterday, which lit up the Twittersphere. While the talked of protests turned out to be something of a damp squib, and few appeared to agreed with them, there were crowds of supporters and many more curious onlookers lining the streets of London leading to St Paul’s Cathedral as the military procession marched slowly by.

With no control over where your ads appear on Facebook should brands advertise?
18 April 2013, 8:07AM

After reading Gordon MacMillan's recent article on The Wall on Facebook advertisers being angered by their ads appearing on rape pages, it has reiterated the importance of brand control within the advertising landscape, especially online.

Did my blog change Burger King's bomb creative?
18 April 2013, 6:44AM

You may have seen my blog on April 1st about Burger King's new BOMB advert which was illustrated by a nuclear bomb explosion (see left).

Many people thought that it was an April Fool's joke such was the bad taste and poor creative.

Twitter introduces potential advertising game changer with keyword targeting
17 April 2013, 5:44PM

Twitter is introducing a potential game changer in terms of advertising, keyword targeting in timelines.

From today advertisers will be able to target ads based on what people are saying in their tweets, potentially achieving far higher rates of engagement.

Facebook launches new Facebook Home ads with Zuckerberg centre stage
17 April 2013, 2:08PM

Mark Zuckerberg addresses staff in new Facebook Home adWe’ve already seen the bizarre airplane ad that Facebook gave us after the launch of Facebook Home and now it has given us something with slightly less flesh in it and that features none other than CEO Mark Zuckerberg.

Why Vine is the next big thing and how it can grow your brand [infographic]
17 April 2013, 12:13PM
It has been a few months now since Twitter launched Vine and we saw that first rush of brands experiment with it so it was probably about time it got its own infographic.

We’ve written a little bit about how brands are starting to use it and asked whether brands should be getting on board with it?

Twitter donates top Promoted spot to #OneBoston as people show support online
17 April 2013, 8:47AM

The Boston Globe promoted a Google Document helping people in the wake of the Boston Marathon bombingsIn wake of the Boston Marathon bombing on Monday, Twitter has donated its top Promoted Trend spot to highlight the messages of hope that are being sent out across the network as people show their support.

UK users among most socially engaged in Europe, but US lead overall [infographic]
17 April 2013, 7:15AM

New research has look into the level of penetration of social networks across various countries and continents, revealing those in which the users are most engaged and listening to brands.

Not surprisingly, North Americans lead the way. Citing the Global Web Index, Synthesio found that in both the US and Canada the level of active social media users within the population was as high as 50%.




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