Thursday, 18 April 2013

Digital AM - Twitter, John Lewis, HSBC, global adspend, EU

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Digital AM
Latest news
Twitter introduces keyword targeting
Twitter introduces keyword targeting
by Gordon MacMillan
18 April 2013, 08:24AM
Twitter is introducing a potential game changer in terms of advertising, keyword targeting in timelines.
John Lewis mulls entry into mobile phone sector
John Lewis mulls entry into mobile phone sector
by Matthew Chapman
18 April 2013, 09:38AM
John Lewis is reportedly weighing up a move into the lucrative mobile phone market as part of its strategy of using trust in the brand to diversify its product range.
HSBC calls review of UK retail direct marketing business
HSBC calls review of UK retail direct marketing business
by Sara Kimberley
18 April 2013, 08:00AM
HSBC is reviewing its direct marketing account across its retail division in the UK as it looks to consolidate the business into one agency.
Global adspend increases despite weakness in Europe
Global adspend increases despite weakness in Europe
by Louise Ridley
18 April 2013, 08:00AM
Worldwide advertising spend rose 3.2 per cent to $557 billion (£362 billion) last year, despite advertisers in Europe tightening their belts, after spend increased in the TV, internet, radio, outdoor and cinema sectors.
Mobile takes lead role in fuelling digital growth
Mobile takes lead role in fuelling digital growth
by
18 April 2013, 08:00AM
The upsurge in mobile adspend last year suggests a nascent sector that shows no sign of slowing down. By Alasdair Reid.
EU postpones crucial vote on European-wide data regulation law
EU postpones crucial vote on European-wide data regulation law
by Matthew Chapman
18 April 2013, 11:19AM
The EU has delayed the vote on a controversial reform of data protection laws, which seek to implement a single law across all 27 member states.
Promotion: Tablets: Redefining Consumer Experience

Over half of the UK use two devices to connect - 30% are using three or more to get online. How do you maximise this? Find out in our webcast
 
Also in the news
R/GA London creates YouTube channel for Rexona
by James Swift, 17 April 2013, 12:43PM
Sky and Virgin get YouView ads banned
by Maisie McCabe, 17 April 2013, 12:12PM
Coral doubles Twitter engagement
by Gordon MacMillan, 17 April 2013, 11:13AM
Twitter donates top Promoted spot to #OneBoston as people show support online
by Gordon MacMillan, 17 April 2013, 09:30AM
Telegraph to launch dual static and dynamic iPad app
by Arif Durrani, 17 April 2013, 08:00AM
Latest Blog Entries
Local ice cream heroes
Greg Taylor, 18 April 2013
PRCA hails historic victory over NLA that saves PR industry millions in copyright licence fees
Ardi Kolah, 17 April 2013
Domino's Pizza a good fit for the Football League
John Reynolds, 17 April 2013
Finding your 'Plane': Exercising the Grey Matter
Brand Learning, 17 April 2013
News of the World prepared Thatcher special
@gordonmacmillan, 17 April 2013
Engine of calm
Greg Taylor, 17 April 2013
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BR Insight
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