| How brands can use games to unlock insight | | 16 April 2013, 2:30PM |  In a loud and busy world where competition for our attention continues to grow, the challenge of engaging potential consumers has never been more important - or exciting. And online gaming represents the ultimate engaging web experience.
Recent IAB research confirmed that gaming is twice as engaging as any other media channel - but for the most part, that conversation has focused on using games as an interactive promotion to motivate consumers. But there is another role that games can play in the brand-consumer relationship, and that is as a tool for insight.
| | | | Guardian launches citizen journalism site GuardianWitness | | 16 April 2013, 10:38AM |  The Guardian has launched a citizen journalism platform where readers can submit stories, videos and pictures, which will be published on the new GuardianWitness site.
GuardianWitness has been created in partnership with mobile phone firm EE. GuardianWitness is designed to be the home of user-generated content on The Guardian and highlights increasingly how user-generated content is playing a vital role in reporting news.
| | | | | | | | | | Facebook advertisers are angered by ads appearing on rape pages | | 15 April 2013, 3:04PM |  Advertisers, including Dove, Vodafone and charities Shelter and the RSPB, have complained to Facebook after their ads appeared on highly offensive pages talking about rape and violence towards women.
The brands have found their ads appearing alongside Facebook group pages with titles such as “This is why Indian girls are raped”, “RAPING!”, “Drop kicking sluts in the teeth” and “kicking your girlfriend in the f**** because she won’t make you a sandwich”.
| | | | | | | The importance of Identity to good UX | | 15 April 2013, 11:12AM | 
The User Experience (UX) skill demand and job market has been growing steadily over the past few years; and there has been a high level of popularity, interest and buzz around this expertise recently.
| | | | Twitter should be the odds-on favourite affiliate | | 15 April 2013, 10:18AM |  It took Twitter three and some years to get to one billion tweets. That is now achieved weekly.
That's a big stat, but it's always good to start with one of those. Clearly, a lot of those tweets are dross - what people had for breakfast, or their thoughts on last night's reality show. But an ever growing percentage of it is now commercial activities – companies using Twitter to promote their brand, products and services. In, the broadest sense of the term, Twitter is now becoming an affiliate platform.
| | | | | | | | | | | |
No comments:
Post a Comment