Friday 26 April 2013

Digital AM - Twitter, Fisherman's Friend, Campaign Viral Chart, Hyundai, Branislava Milosevic

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Digital AM
Latest news
Chelsea and BBC score high levels of Twitter engagement
Chelsea and BBC score high levels of Twitter engagement
by Gordon MacMillan
26 April 2013, 11:13AM
BBC News, Chelsea and Arsenal are three of the British brands among those that score the highest levels of engagement on Twitter, according to this infographic from Nestivity.
Fisherman's Friend to kick off social media drive
Fisherman's Friend to kick off social media drive
by John Reynolds
26 April 2013, 10:38AM
Fisherman's Friend is making its first dedicated push into social media, as it aims to build consumer engagement through digital channels.
Campaign Viral Chart: Evian's dancing baby returns in first place
Campaign Viral Chart: Evian's dancing baby returns in first place
by Ben Hall
26 April 2013, 08:47AM
Evian's latest baby ad has shot to first place in the chart after being shared 1.5 million times this week.
Hyundai apologises and pulls suicide car ad
Hyundai apologises and pulls suicide car ad
by Gordon MacMillan
26 April 2013, 09:21AM
Hyundai Europe has been forced to issue an apology and pull an online ad that shows a man attempting to kill himself in his garage by carbon monoxide poisoning.
Champollion recruits former Save the Children head of digital Branislava Milosevic
Champollion recruits former Save the Children head of digital Branislava Milosevic
by Loulla-Mae Eleftheriou-Smith
26 April 2013, 08:45AM
Champollion has hired Branislava Milosevic to lead its digital arm and provide strategic digital input to the agency's new and current clients.
AOP begins move to standardise mobile ads for publishers
AOP begins move to standardise mobile ads for publishers
by Arif Durrani
26 April 2013, 09:27AM
The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats.
Promotion: Tablets: Redefining Consumer Experience

Over half of the UK use two devices to connect - 30% are using three or more to get online. How do you maximise this? Find out in our webcast
 
Also in the news
Red Bull Stratos' Felix Baumgartner: 'We definitely owned the internet on that day'
by John Reynolds, 25 April 2013, 04:15PM
Nokia parts company with global brand strategy boss
by Matthew Chapman, 25 April 2013, 12:45PM
Is Facebook's new Home app a winner?
by , 25 April 2013, 11:00AM
Vodafone splashes €3m on painting Madrid Metro red
by Maisie McCabe, 25 April 2013, 09:30AM
Social media campaigns need 'objectives', warns Twitter executive
by John Reynolds, 25 April 2013, 08:53AM
Latest Blog Entries
Commercial suicide?
Ian Moore, 26 April 2013
Shameless
TESS ALPS, 26 April 2013
Smart beer bottle
Greg Taylor, 26 April 2013
Heated pavements in Helsinki
Dan Foreman, 25 April 2013
Never mind big data, what we need in media are data that speak the same language.
Sue Unerman, 25 April 2013
Roots spirit
Greg Taylor, 25 April 2013
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BR Insight
Digital Integration: Connecting the Dots (Webcast)
Integrated digital marketing offers huge opportunities to engage, servic...
Tablets: Redefining Consumer Experiences (Webcast)
As a nation, the UK is media and technology obsessed with over half of t...
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All customers have the potential to become your brand advocates, driving...
Improving Marketing and Media Performance (Expert Reports)
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