Tuesday, 23 April 2013

Breaking news from Brand Republic - Premier Foods, Durex, Twitter, political advertising, Apple

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list
part of Brand Republic
Brand Republic daily news bulletin
Latest news
Premier Foods to 'unashamedly' stick with TV advertising
Premier Foods to 'unashamedly' stick with TV advertising
by John Reynolds
23 April 2013, 09:38AM
Premier Food is "unashamedly sticking" with TV advertising and will not be shifting significant spend into digital channels, according to chief executive Gavin Darby.
Durex creates 'touch-actuator' underwear for long-distance lovers
Durex creates 'touch-actuator' underwear for long-distance lovers
by Maisie McCabe
23 April 2013, 09:25AM
Durex Australia has developed Fundwear, underwear that it claims allows couples to touch each other over the internet for the first time. Watch the ad here.
Twitter signs major advertising deal with Publicis Groupe
Twitter signs major advertising deal with Publicis Groupe
by Gordon MacMillan
23 April 2013, 08:43AM
Twitter has signed its biggest advertising deal to date with an agreement with Starcom MediaVest Group, which is reported to be worth hundreds of million of dollars.
Europe upholds UK ban on political advertising
Europe upholds UK ban on political advertising
by Maisie McCabe
23 April 2013, 08:55AM
The European Court of Human Rights (ECHR) has upheld the UK's ban of political advertising in broadcast media, after an eight-year appeal from the campaign group Animal Defenders International (ADI).
Five reasons why Apple's star is on the wane
Five reasons why Apple's star is on the wane
by Tom Bazeley, founder, Lean Mean Fighting Machine
22 April 2013, 08:41PM
The air of invincibility surrounding Apple could be unceremoniously shattered today (23 April), with analysts predicting the technology giant will unveil disastrous financial results.
Morrisons calls agency review but pledges to keep Ant & Dec
Morrisons calls agency review but pledges to keep Ant & Dec
by Gemma Charles
22 April 2013, 02:00PM
Embattled retailer Morrisons has called a review of its £73m advertising and in-store marketing accounts ahead of the launch of its online food business and the roll-out of its M local convenience format across the UK.
Comparethemarket.com unveils latest TV spot
Comparethemarket.com unveils latest TV spot
by James Swift
22 April 2013, 02:52PM
Comparethemarket.com has today launched a 30-second TV spot that brings together characters from Comparethemarket.com and Comparethemeerket.com.
Promotion: Harness the Power of Your Customer’s Digital Voice
How do you squeeze real value out of social media and user-generated content? Enter our latest survey and find out how your peers are doing in comparison
 
Also in the news
Amazon ups stakes in Netflix battle with TV pilots launch
by Matthew Chapman, 22 April 2013, 01:25PM
Lucozade unveils 'powered by glucose' spot
by James Swift, 22 April 2013, 02:23PM
Weetabix ad trials 'Pay-By-Picture' technology
by John Reynolds, 22 April 2013, 01:15PM
IPG losses reach $71m despite revenue rise in Q1
by James Swift, 22 April 2013, 12:54PM
The Outnet hires We Are Social for social media
by Louise Ridley, 22 April 2013, 12:05PM
Global Radio defends tax arrangements
by Maisie McCabe, 22 April 2013, 11:55AM
Rupinder Downie promoted as part of partnerships changes at Channel 4
by Maisie McCabe, 22 April 2013, 11:33AM
Opinion
What adland must learn from the Thatcher furore
What adland must learn from the Thatcher furore
by Danny Rogers
18 April 2013, 08:00AM
As I write, M&C Saatchi's "best-ever client" is about to be cremated. Let's hope it ultimately finds a replacement. But this is a serious point. Margaret Thatcher, love her or loathe her, was a truly great brand.
Selling off the family silver
Selling off the family silver
by Jeremy Lee
18 April 2013, 08:00AM
Privatisation was one of Baroness Thatcher's defining policies in the 80s, with some memorable advertising resulting from the push. By Jeremy Lee.
Arif Durrani: Amscreen captures our attention outdoor
Arif Durrani: Amscreen captures our attention outdoor
by Arif Durrani
18 April 2013, 08:30AM
Outside somewhere, in a time long ago, before even Jean-Claude Decaux had pasted his first poster, the Romans were using the walls of Pompeii to advertise tourist destinations, local shops and political campaigns to the visiting masses.
Intelligence
Can Vine be a viable creative channel?
Can Vine be a viable creative channel?
by
22 April 2013, 04:11PM
Abbott Mead Vickers BBDO might have struck a tiny blow to some elements of the advertising production and media buying industries last week with the release of a series of videos on Twitter s Vine service. Shot on a smartphone and uploaded with no po...
Richard Turley
by
22 April 2013, 03:00PM
Richard Turley, creative director, Bloomberg Businessweek As jury member in the Magazine and Newspaper Design category, Turley says the standout work for him has been the Olympic campaign by The Times , which included wraparound posters and captur...
Latest Blog Entries
Tailor-made tales
Greg Taylor, 23 April 2013
Trust
Hugh Salmon, 23 April 2013
ON HAVING A DOG AND BARKING YOURSELF
Dave Trott, 23 April 2013
Starbuck's frothy press releases are providing sweet success
John Reynolds, 22 April 2013
Scrunch or Fold: Who Gives a Sh!t?
Gavin Wheeler, 22 April 2013
Come On Bud, This Is Your Moment
Unofficial Partner, 22 April 2013
More Blogs
Latest jobs
INTEGRATED agency - South West London - ACCOUNT MANAGER or Senior Account Manager x2 - £27k-35K
Recruiter Judi Patton
Salary £27k-£35k
Location South West London
Data Analyst
Recruiter Symphony EYC
Salary Salary dependant on experience
Location Richmond
senior planner > MUSIC & SPORT
Recruiter collectivo
Salary to £60k + bens
Location London
Marketing Manager
Recruiter GoodEgg Digital
Salary £45-55k + Excellent Benefits
Location City of London
Head of Consumer Insight
Recruiter PSD Group
Salary Up to c. £75K + package
Location London
Senior Account Manager
Recruiter Twist Recruitment
Salary £35000 - £45000 per annum + benefits
Location West End
Search More Jobs



BR Insight
Tablets: Redefining Consumer Experiences (Webcast)
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast)
All customers have the potential to become your brand advocates, driving...
Content Marketing in Practice: Captivate and Convert (Webcast)
Brand storytelling, when done right, allows marketers to lead customers ...
Improving Marketing and Media Performance (Expert Reports)
A recent Brand Republic survey revealed that 78% of respondents felt und...
The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports)
With UK consumers spending an average of £1,083 a year online, int...
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
The online retail industry is developing at a rapid pace; evolving in li...
Manage my bulletins Unsubscribe from bulletin
© Haymarket 1957 - 2010 All rights reserved
Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK
News Jobs Blogs & Forums Tenders

No comments:

Post a Comment