Tuesday 23 April 2013

Breaking news from Brand Republic - Premier Foods, Durex, Twitter, political advertising, Apple

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Latest news
Premier Foods to 'unashamedly' stick with TV advertising
Premier Foods to 'unashamedly' stick with TV advertising
by John Reynolds
23 April 2013, 09:38AM
Premier Food is "unashamedly sticking" with TV advertising and will not be shifting significant spend into digital channels, according to chief executive Gavin Darby.
Durex creates 'touch-actuator' underwear for long-distance lovers
Durex creates 'touch-actuator' underwear for long-distance lovers
by Maisie McCabe
23 April 2013, 09:25AM
Durex Australia has developed Fundwear, underwear that it claims allows couples to touch each other over the internet for the first time. Watch the ad here.
Twitter signs major advertising deal with Publicis Groupe
Twitter signs major advertising deal with Publicis Groupe
by Gordon MacMillan
23 April 2013, 08:43AM
Twitter has signed its biggest advertising deal to date with an agreement with Starcom MediaVest Group, which is reported to be worth hundreds of million of dollars.
Europe upholds UK ban on political advertising
Europe upholds UK ban on political advertising
by Maisie McCabe
23 April 2013, 08:55AM
The European Court of Human Rights (ECHR) has upheld the UK's ban of political advertising in broadcast media, after an eight-year appeal from the campaign group Animal Defenders International (ADI).
Five reasons why Apple's star is on the wane
Five reasons why Apple's star is on the wane
by Tom Bazeley, founder, Lean Mean Fighting Machine
22 April 2013, 08:41PM
The air of invincibility surrounding Apple could be unceremoniously shattered today (23 April), with analysts predicting the technology giant will unveil disastrous financial results.
Morrisons calls agency review but pledges to keep Ant & Dec
Morrisons calls agency review but pledges to keep Ant & Dec
by Gemma Charles
22 April 2013, 02:00PM
Embattled retailer Morrisons has called a review of its £73m advertising and in-store marketing accounts ahead of the launch of its online food business and the roll-out of its M local convenience format across the UK.
Comparethemarket.com unveils latest TV spot
Comparethemarket.com unveils latest TV spot
by James Swift
22 April 2013, 02:52PM
Comparethemarket.com has today launched a 30-second TV spot that brings together characters from Comparethemarket.com and Comparethemeerket.com.
Promotion: Harness the Power of Your Customer’s Digital Voice
How do you squeeze real value out of social media and user-generated content? Enter our latest survey and find out how your peers are doing in comparison
 
Also in the news
Amazon ups stakes in Netflix battle with TV pilots launch
by Matthew Chapman, 22 April 2013, 01:25PM
Lucozade unveils 'powered by glucose' spot
by James Swift, 22 April 2013, 02:23PM
Weetabix ad trials 'Pay-By-Picture' technology
by John Reynolds, 22 April 2013, 01:15PM
IPG losses reach $71m despite revenue rise in Q1
by James Swift, 22 April 2013, 12:54PM
The Outnet hires We Are Social for social media
by Louise Ridley, 22 April 2013, 12:05PM
Global Radio defends tax arrangements
by Maisie McCabe, 22 April 2013, 11:55AM
Rupinder Downie promoted as part of partnerships changes at Channel 4
by Maisie McCabe, 22 April 2013, 11:33AM
Opinion
What adland must learn from the Thatcher furore
What adland must learn from the Thatcher furore
by Danny Rogers
18 April 2013, 08:00AM
As I write, M&C Saatchi's "best-ever client" is about to be cremated. Let's hope it ultimately finds a replacement. But this is a serious point. Margaret Thatcher, love her or loathe her, was a truly great brand.
Selling off the family silver
Selling off the family silver
by Jeremy Lee
18 April 2013, 08:00AM
Privatisation was one of Baroness Thatcher's defining policies in the 80s, with some memorable advertising resulting from the push. By Jeremy Lee.
Arif Durrani: Amscreen captures our attention outdoor
Arif Durrani: Amscreen captures our attention outdoor
by Arif Durrani
18 April 2013, 08:30AM
Outside somewhere, in a time long ago, before even Jean-Claude Decaux had pasted his first poster, the Romans were using the walls of Pompeii to advertise tourist destinations, local shops and political campaigns to the visiting masses.
Intelligence
Can Vine be a viable creative channel?
Can Vine be a viable creative channel?
by
22 April 2013, 04:11PM
Abbott Mead Vickers BBDO might have struck a tiny blow to some elements of the advertising production and media buying industries last week with the release of a series of videos on Twitter s Vine service. Shot on a smartphone and uploaded with no po...
Richard Turley
by
22 April 2013, 03:00PM
Richard Turley, creative director, Bloomberg Businessweek As jury member in the Magazine and Newspaper Design category, Turley says the standout work for him has been the Olympic campaign by The Times , which included wraparound posters and captur...
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