Thursday 18 April 2013

Breaking news from Brand Republic - Ronaldo, Dove, Freesat, Ian Priest, Stephen Maher

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Latest news
Brazil legend Ronaldo kicks off WPP tour
Brazil legend Ronaldo kicks off WPP tour
by
18 April 2013, 08:00AM
Ronaldo, the Brazilian footballer turned adman, has arrived in the UK and will meet with executives from WPP agencies to learn about the industry in the coming months.
Dove's campaign for real beauty returns after two-year gap
Dove's campaign for real beauty returns after two-year gap
by John Reynolds
18 April 2013, 09:18AM
Unilever is returning its high-profile 'Real Beauty' campaign to TV screens for the first time in two years, with an ad recognising and celebrating women's "beauty spots".
Freesat launches advertising review
Freesat launches advertising review
by James Swift
18 April 2013, 08:00AM
Freesat, the free-to-air digital satellite TV service, is in the early stages of reviewing its creative agency requirements as it looks to define its positioning in an increasingly competitive market.
IPA president Ian Priest unveils agenda of 'commercial creativity'
IPA president Ian Priest unveils agenda of 'commercial creativity'
by Ian Darby
17 April 2013, 03:00PM
Ian Priest, the new president of the IPA, today unveiled an agenda that places an emphasis on "commercial creativity."
Stephen Maher appointed Marketing Society chairman
Stephen Maher appointed Marketing Society chairman
by Alex Brownsell
18 April 2013, 09:29AM
Stephen Maher, chief executive at agency Maher Bird Associates, has been announced as the new chairman of The Marketing Society.
Baillie, Dye and Hatton open agency
Baillie, Dye and Hatton open agency
by Ian Darby
18 April 2013, 08:00AM
Hugh Baillie and Rachel Hatton, the former Ogilvy & Mather chief executive and group planning director, are joining forces with DHM's founder and owner Dave Dye to launch a new agency.
John Lewis mulls entry into mobile phone sector
John Lewis mulls entry into mobile phone sector
by Matthew Chapman
18 April 2013, 09:38AM
John Lewis is reportedly weighing up a move into the lucrative mobile phone market as part of its strategy of using trust in the brand to diversify its product range.
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Also in the news
BBH captures global Bang & Olufsen ad account
by Jeremy Lee, 18 April 2013, 08:00AM
Condé Nast opens fashion college
by Louise Ridley, 17 April 2013, 03:20PM
'Unimpressed' agencies withdraw from Betfair review
by Louise Ridley, 17 April 2013, 12:50PM
Change4Life gears up for £10.9m ad review
by Sara Kimberley, 17 April 2013, 12:58PM
Publicis launches cardboard box business for Depaul
by Louise Ridley, 17 April 2013, 12:32PM
Sky and Virgin get YouView ads banned
by Maisie McCabe, 17 April 2013, 12:12PM
Facebook Home launches in the UK for Android phones
by Arif Durrani, 17 April 2013, 11:43AM
Opinion
What adland must learn from the Thatcher furore
What adland must learn from the Thatcher furore
by Danny Rogers
18 April 2013, 08:00AM
As I write, M&C Saatchi's "best-ever client" is about to be cremated. Let's hope it ultimately finds a replacement. But this is a serious point. Margaret Thatcher, love her or loathe her, was a truly great brand.
Selling off the family silver
Selling off the family silver
by
18 April 2013, 08:00AM
Privatisation was one of Baroness Thatcher's defining policies in the 80s, with some memorable advertising resulting from the push. By Jeremy Lee.
Arif Durrani: Amscreen captures our attention outdoor
Arif Durrani: Amscreen captures our attention outdoor
by Arif Durrani
18 April 2013, 08:30AM
Outside somewhere, in a time long ago, before even Jean-Claude Decaux had pasted his first poster, the Romans were using the walls of Pompeii to advertise tourist destinations, local shops and political campaigns to the visiting masses.
Intelligence
No 60: The Grant Projector
No 60: The Grant Projector
by
18 April 2013, 08:00AM
In the days before Macs arrived in adland to dazzle agency art directors with their sophistication, there was the Grant Projector. From the 50s until the high-tech revolution rendered them redundant in the mid-90s, no creative department was withou...
Barclaycard's Whitton focuses on trust
Barclaycard's Whitton focuses on trust
by
18 April 2013, 08:00AM
The European marketing director is driving an education agenda in a sector weak in consumer trust. By John Tylee.
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