Tuesday 16 April 2013

Marketing Daily - Topshop, Nike, Burberry, Heineken: Who should be digital brand of the year?

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Breaking news from Marketing
 
Breaking news from Marketing April 2013
 
Latest News
 
Topshop, Nike, Burberry, Heineken: Who should be digital brand of the year?
Staff,
16 April 2013
 

The Rev Awards Digital Brand of the Year 2013 shortlist has been...

The Rev Awards
 
 
Top ten ads of the week
16 April 2013
 

Counting down the ten most recalled ads, in association with TNS and...

Santander: brand ambassadors
 
 
Lord Coe on delivering an Olympic legacy and attracting sponsors
John Reynolds,
16 April 2013
 

Lord Coe and Jonathan Edwards talk to Marketing's John Reynolds about the...

Lord Coe: talks to Marketing magazine
 
 
British Athletics ramps up commercial proposition with new sponsors
John Reynolds,
16 April 2013
 

Adidas and the BBC are expected to join the National Lottery and...

Usain Bolt: Olympic gold medallist set to appear at the Anniversary Games
 
 
Under the spotlight: Sheila Mitchell, marketing director, Public Health England
Gemma Charles,
16 April 2013
 

Public Health England, the newly-creative executive body of the Department of Health...

Change4Life: kitemark under consideration
 
 
Facebook eyes expansion of Home to Apple and Microsoft phones
Matthew Chapman,
16 April 2013
 

Facebook is in talks with Apple and Microsoft about bringing a version...

Facebook Home: unveiled two weeks ago
 
 
'BK should sponsor Thatcher funeral', claims Galloway
Gemma Charles,
15 April 2013
 

Consumer brands, such as Burger King, McDonald's and Coca-Cola, should sponsor Margaret...

George Galloway: thinks brands should pay for Thatcher funeral
 
 
Kids Company uses Vine to promote donations
James Swift,
16 April 2013
 

Kids Company, the children's charity, has released a series of videos created...

Kids Company: charity releases AMV BBDO-created videos for Twitter's Vine service
 
 
Promotion: Content Marketing in Practice: Captivate and Connect
How do you create a consistent content brand message through all your channels? Find out how your peers do it by entering our new content marketing survey here.
 
Also in the News
 
What does the sporting summer of 2013 offer brands?
John Reynolds,
15 April 2013
 
KFC gets serious about coffee with full UK rollout
John Reynolds,
15 April 2013
 
Bacardi offers Facebook fans chance to party with Rafael Nadal
Gemma Charles,
15 April 2013
 
 
 
Blogs
 
 
Persuading across cultures
Bob Dignen
 

Those working internationally face the daily dilemma of managing extremely complex cultural contexts - where culture is usually a mosaic...

 
 
What wearables can learn from history
Tunde Cockshott
 

Wearables are seen as the new digital battleground. The big boys are spending serious money to get involved: Google’s Project...

 
 
How retailers can empower staff in an increasingly multichannel world
Christine Knott
 

It's no secret that brands on the high street have been having a tough time of late - in our...

 
 
Sustainability should be baked into design to change consumer behaviour
Paul Frampton
 

Sustainability is an increasingly important issue - Wired has even called it the New Space Race – and it is...

 
 
The four hats of the chief brand officer
Robert Jones
 

There's a new role emerging in organisations: chief brand officer. The job used to be called brand director, or head...

 
 
 
 
 
 
Whitepapers
 
 
Tablets: Redefining Consumer Experiences (Webcast)
 
As a nation, the UK is media and technology obsessed with over half of t...
 
 
Harness the Power of Your Customer's Digital Voice (Webcast)
 
All customers have the potential to become your brand advocates, driving...
 
 
Content Marketing in Practice: Captivate and Convert (Webcast)
 
Brand storytelling, when done right, allows marketers to lead customers ...
 
 
Improving Marketing and Media Performance (Expert Reports)
 
A recent Brand Republic survey revealed that 78% of respondents felt und...
 
 
The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports)
 
With UK consumers spending an average of £1,083 a year online, int...
 
 
 
 
Jobs of the Week

CRM Analyst, Symphony EYC Salary dependant on experience, Richmond

Marketing Manager - Global, Jarlett de Grouchy £60000 - £70000 per annum + 40% bonus, Berkshire

Head of Proposition Execution (10 month FTC), Three £Excellent + bonus + benefits, Maidenhead

Senior Designer, become £40-45k, Central London

Digital Content and Community Executive, Tarsh Lazare Marketing Recruitment £25,000, Central London

Director of Communications, ActionAid £65,604 - £69,791pa, Central London

Account Manager - Cinema, SYLEX Recruitment £30000 to £32000 per annum, Greater London

SENIOR ACCOUNT EXECUTIVE | Independent agency | FMCG/B2C | £22-25k, Judi Patton £202-25k - depending on experience, London

Account Director, Hutson & Partners £43-50k, Central London

SENIOR ACCOUNT MANAGER| Independent agency | B2B/B2C | £32-40k, Judi Patton £32-40k - depending on experience, London

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