Friday, 5 April 2013

Breaking news from Brand Republic - Coca-Cola, Mindshare, Facebook, Campaign Viral Chart

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Latest news
Coke and Coke Zero taste the same, claims new ad
Coke and Coke Zero taste the same, claims new ad
by John Reynolds
05 April 2013, 09:41AM
Coca-Cola is launching a Coke Zero TV campaign that showcases the brand's 'Taste The Possibilities' ethos but with a novel twist.
Mindshare retains £400m global HSBC account
Mindshare retains £400m global HSBC account
by Maisie McCabe
05 April 2013, 09:47AM
Mindshare has retained the £400m global planning and buying business for HSBC, four weeks after the bank split its creative account between JWT, Grey London and Saatchi & Saatchi.
Facebook launches Home
Facebook launches Home
by Gordon MacMillan
05 April 2013, 08:02AM
Facebook last night launched what it is calling Facebook Home, which is the project that speculation surrounding a Facebook phone has centred around.
Campaign Viral Chart: Google scent search spoof leads Google-dominated chart
Campaign Viral Chart: Google scent search spoof leads Google-dominated chart
by Ben Hall
05 April 2013, 09:10AM
Google's video ads for its range of products dominate this week's viral chart, after five of the internet giant's April Fools ads racked up a combined 739,189 shares across the social web.
Pepsi Max unveils global ad campaign with Beyonce
Pepsi Max unveils global ad campaign with Beyonce
by Sara Kimberley
04 April 2013, 03:38PM
Pepsi Max has launched a global ad campaign featuring Beyonce, which will air in the UK from Tuesday.
Domino's marketing activity helps boost pizza sales
Domino's marketing activity helps boost pizza sales
by Arif Durrani
05 April 2013, 09:25AM
Domino's has credited new product launches backed by an "ever-increasing marketing budget" for a double-digit lift in sales, despite the snow in the first quarter of the year.
Oakley launches Change Perspective campaign
Oakley launches Change Perspective campaign
by Chloe Smith
05 April 2013, 08:40AM
Eyewear brand Oakley launches a European-wide campaign today featuring motor sport icons Fernando Alonso, Valentino Rossi and Sebastian Loeb.
Promotion: Tablets: Redefining Consumer Experience

Over half of the UK use two devices to connect - 30% are using three or more to get online. How do you maximise this? Find out in our webcast
 
Also in the news
ShortList targets fashion brands with Never Underdressed launch
by Arif Durrani, 04 April 2013, 04:34PM
Smartphones now dominate teens' internet usage, says report
by Nicola Kemp, 04 April 2013, 03:46PM
Channel 4 lands Shop Direct for 4oD launch
by Chloe Smith, 04 April 2013, 03:42PM
Patience the key as car marketers look to ignite the industry's electric dream
by Alex Brownsell, 04 April 2013, 12:55PM
Birds Eye tops the Adwatch chart
by , 04 April 2013, 12:00PM
Revived Milk Race on the hunt for sponsors
by John Reynolds, 04 April 2013, 12:29PM
Industry view: Can Oxford Street become a world-class retail destination brand?
by Aaron Shields, strategic planning director, Fitch, 04 April 2013, 12:00PM
Opinion
How should firms organise their global comms function?
How should firms organise their global comms function?
by Joe Lepper
04 April 2013, 12:00AM
Companies face a challenge in synchronising their comms across the globe. Joe Lepper looks at different firms' approach to the issue and work being done to make the process easier.
Clients only get what they pay for
Clients only get what they pay for
by Alec Mattinson
03 April 2013, 09:29AM
As well as the annual PR wheeze of April Fools' Day (Google's treasure maps being a particular winner in my book), the beginning of the month also kicks off the new financial year for many businesses.
A view from the top
A view from the top
by Bob Lord
28 March 2013, 08:00AM
This week was a bit novel for me, as I didn't have to hop on a plane first thing. I just got back from vacation with my family and spent the week working from New York.
Intelligence
Brand barometer: Sommersby Cider's latest viral campaign reviewed
Brand barometer: Sommersby Cider's latest viral campaign reviewed
by
05 April 2013, 08:00AM
Social video expert Unruly evaluates the latest Sommersby Cider viral campaign, with "ones to watch" from Renault, Battlefield 4 and Samsung.
Brand barometer: Mentos' latest viral campaign reviewed
Brand barometer: Mentos' latest viral campaign reviewed
by
02 April 2013, 08:00AM
Social video expert Goviral evaluates the latest Mentos viral campaign.
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