Friday, 5 April 2013

Marketing Daily - Facebook plots mobile domination with Facebook Home app. Plus Tesco, Coca-Cola, Vodafone and Wallace & Gromit

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Breaking news from Marketing
 
Breaking news from Marketing April 2013
 
Latest News
 
Facebook seeks to dominate mobile with Google Android takeover
Matthew Chapman,
05 April 2013
 

Facebook is seeking to dominate consumers' mobile experience with a 'Facebook Home'...

Facebook Home
 
 
Tesco Price Promise under investigation as Sainsbury's and Morrisons complain
Matthew Chapman,
05 April 2013
 

Tesco's Price Promise is under threat, with rivals Sainsbury's and Morrisons seeking...

Tesco Price Promise under threat
 
 
Coke and Coke Zero taste the same, claims new ad
John Reynolds,
05 April 2013
 

Coca-Cola is launching a Coke Zero TV campaign that showcases the brand's...

Coca-Cola: latest ad focuses on taste test
 
 
Vodafone launches global emotive ad campaign
Sara Kimberley,
05 April 2013
 

Vodafone is launching a global emotive ad campaign to promote its unlimited...

Vodafone: global campaign created by Grey London
 
 
VisitEngland replaces celebrities with Wallace and Gromit campaign
John Reynolds,
05 April 2013
 

VisitEngland is replacing celebrities Stephen Fry and Julie Walters with Aardman Animations...

VisitEngland: Wallace and Gromit appearing in new ads
 
 
Domino's marketing activity helps boost pizza sales
Arif Durrani,
05 April 2013
 

Domino's has credited new product launches backed by an "ever-growing marketing budget"...

Domino's: online sales accounted for 62% of total UK sales in Q1 2013
 
 
Pepsi Max unveils global ad campaign with Beyonce
Sara Kimberley,
04 April 2013
 

Pepsi Max has launched a global ad campaign featuring Beyonce, which will...

Pepsi Max: rolls out
 
 
Promotion: Content Marketing in Practice: Captivate and Connect
How do you create a consistent content brand message through all your channels? Find out how your peers do it by entering our new content marketing survey here.
 
Also in the News
 
Smartphones now dominate teens' internet usage, says report
Nicola Kemp,
04 April 2013
 
Birds Eye tops the Adwatch chart
04 April 2013
 
 
 
Blogs
 
 
How can we effectively manage our content?
Simon Steel
 

Content Management is one of those phrases that we use a lot now. Like Customer Engagement and Brand Activation, it’s...

 
 
Vision driven innovation
Ben Essen
 

Innovation. It's become the most important word in every business' strategy for success, as we all wake up to a...

 
 
Brands in the firing line
Robert Blood
 

A Greenpeace executive purportedly said that when they started targeting individual brands in their campaigns, it was like discovering gun...

 
 
Big Data is a misleading term
Paul Frampton
 

There are a lot of myths surrounding Big Data when it comes to marketing. Two of the biggest are...

 
 
MBA marketing departments need to join the digital age
Heather Baker
 

I recently completed my MBA at London Business School, and it was one of the most rewarding and enjoyable experiences...

 
 
 
 
 
 
Whitepapers
 
 
Tablets: Redefining Consumer Experiences (Webcast)
 
As a nation, the UK is media and technology obsessed with over half of t...
 
 
Harness the Power of Your Customer's Digital Voice (Webcast)
 
All customers have the potential to become your brand advocates, driving...
 
 
Content Marketing in Practice: Captivate and Convert (Webcast)
 
Brand storytelling, when done right, allows marketers to lead customers ...
 
 
Improving Marketing and Media Performance (Expert Reports)
 
A recent Brand Republic survey revealed that 78% of respondents felt und...
 
 
The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports)
 
With UK consumers spending an average of £1,083 a year online, int...
 
 
 
 
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UK Marketing Director, Fitzroy Executive £70000 - £80000 per annum, South East England

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