| | | | | | | Mobile creative and data: A delicate balancing act | | 09 April 2013, 10:36AM |  Remember when online advertising was seen by brand marketers and agencies as something new, unfamiliar and lacking real proof points of its validity or capability for success? Well, it's now many years later and digital has firmly cemented itself into the minds and budgets of advertising professionals around the world.
| | | | Marketers need to prepare for the new top tech trends | | 09 April 2013, 9:55AM |  On my return from SXSW, I tried to summarise my thoughts: what I experienced, what inspired me and which technologies are coming up next. I realised that most of what I was thinking about was not a specific technology, language or medium but emerging trends and movements, which are being driven by technology.
| | | | From the brick to slick - 40 years of the mobile phone | | 08 April 2013, 1:59PM |  Forty years ago this week, Martin Cooper, who headed up Motorola’s communications systems division, made the first known mobile phone call to the amazement of the New Yorkers who were present to witness it. Cooper had for a long time felt that the future would be one where people had the freedom to communicate by phone on the move, but surely even he could not have envisaged the full impact that mobile phones would have globally 40 years on.
| | | | Celebrities begin to post promotional ads to their Instagram accounts | | 08 April 2013, 11:50AM |  It’s the ongoing question with social media – how do you make a big network earn money and how do you regulate celebrities bypassing regulations to promote products?
Nowhere is this issue more pertinent right now than on Facebook’s $1bn acquisition Instagram, which still does not feature advertising anywhere on the network.
| | | | Facebook wants £11 from users who want to contact celebrities | | 08 April 2013, 10:59AM |  Facebook has introduced a charging scale for users who want to contact people outside their circle of friends, with prices rising to as much as £11 to contact celebrity accounts.
The feature is still in its test phase. It will allow users to bypass the often overlooked “other” mailbox folder and send messages directly to a user’s inbox for a fee - a standard rate of 71p.
| | | | | | | Big Data: let's bin generalities in favour of specifics | | 05 April 2013, 3:52PM |  Does anyone else get a little jaded by the levels of Big Data evangelism at the moment?
Too many times I’ve heard excitable Big Data presenters who, when probed, mutter something vague about social media and sentiment analysis. Too many times I’ve heard people describe their Big Data solution as the "next big thing" but are then forced to admit that what they're offering is little more than what Tesco have been doing with Clubcard for years.
| | | | | | | | |
No comments:
Post a Comment