Wednesday, 10 April 2013

Breaking news from Brand Republic - American Apparel, mobile ad revenue, Sony UK, Apple, Starbucks

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Latest news
American Apparel warned over 'overtly sexual' ads
American Apparel warned over 'overtly sexual' ads
by Maisie McCabe
10 April 2013, 09:45AM
American Apparel has been warned to ensure its future ad campaigns do not contain anything likely to cause serious offence, after two sets of "overtly sexual" images were banned.
Mobile ad revenue helps digital ad spend surpass £5bn
Mobile ad revenue helps digital ad spend surpass £5bn
by Louise Ridley
10 April 2013, 08:34AM
Digital ad spend surpassed £5bn in the UK for the first time in 2012, after an overall 12.5% year-on-year increase was fuelled by mobile adspend more than doubling to £526m.
Sony UK prepares for pitch process ahead of PlayStation4 launch
Sony UK prepares for pitch process ahead of PlayStation4 launch
by John Owens
10 April 2013, 08:18AM
Sony is preparing to pitch out its high-profile gaming work including the make-or-break launch of the PlayStation4.
Apple hires Norman Foster's architecture firm to revamp its retail stores
Apple hires Norman Foster's architecture firm to revamp its retail stores
by Matthew Chapman
10 April 2013, 08:55AM
Apple has tasked Norman Foster's architecture company, Foster + Partners, to work on new designs for its much-lauded retail outlets.
Starbucks joins Suspended Coffee homeless initiative
Starbucks joins Suspended Coffee homeless initiative
by John Reynolds
10 April 2013, 08:00AM
Starbucks has signed up to a charitable initiative called Suspended Coffee, which allows customers to buy a coffee and then reserve one for the homeless.
Cillit Bang's Barry Scott comeback TV ad banned by ASA
Cillit Bang's Barry Scott comeback TV ad banned by ASA
by Alex Brownsell
10 April 2013, 09:30AM
The advertising watchdog has banned a TV ad for Cillit Bang starring its brand ambassador Barry Scott, after viewers complained the ad misleadingly exaggerated the capabilities of the product.
WPP's Banner Corp joins MediaCom network
WPP's Banner Corp joins MediaCom network
by Louise Ridley
09 April 2013, 03:32PM
MediaCom Worldwide has launched a new unit focusing on technology marketing, through a partnership with fellow WPP agency Banner Corp.
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Also in the news
Hit or Miss? MP Chuka Umunna responds to claims he edited his own Wikipedia page
by Loulla-Mae Eleftheriou-Smith, 10 April 2013, 08:50AM
Absolute Radio and TalkSport retain Premier League rights to 2016
by Arif Durrani, 09 April 2013, 06:00PM
Old Spice launches humorous soap campaign
by Sara Kimberley, 09 April 2013, 12:07PM
Topshop inspired by pub wallpaper and carpets for new collection
by Rachel Barnes, 09 April 2013, 12:20PM
Adidas "It's blue, what else matters?" by The Corner
by , 05 April 2013, 08:15PM
Campaign School Reports 2013 now available online
by Sara Kimberley, 09 April 2013, 12:25PM
EE to target Vodafone with 4G summer marketing blitz
by Matthew Chapman, 09 April 2013, 12:25PM
Paywalls help newspapers achieve decade-first rise in circulation revenues
by Arif Durrani, 09 April 2013, 12:15PM
Opinion
The absurdity of acronyms
The absurdity of acronyms
by Ian Monk
05 April 2013, 09:00AM
Just when you think life at the PR coalface can't get any darker or grimier (and we all have those occasional moments), along comes something that makes you realise there are those labouring even deeper down the mine.
How should firms organise their global comms function?
How should firms organise their global comms function?
by Joe Lepper
04 April 2013, 12:00AM
Companies face a challenge in synchronising their comms across the globe. Joe Lepper looks at different firms' approach to the issue and work being done to make the process easier.
Clients only get what they pay for
Clients only get what they pay for
by Alec Mattinson
03 April 2013, 09:29AM
As well as the annual PR wheeze of April Fools' Day (Google's treasure maps being a particular winner in my book), the beginning of the month also kicks off the new financial year for many businesses.
A view from the top
A view from the top
by Bob Lord
28 March 2013, 08:00AM
This week was a bit novel for me, as I didn't have to hop on a plane first thing. I just got back from vacation with my family and spent the week working from New York.
Intelligence
School Reports 2013: Abbott Mead Vickers BBDO
School Reports 2013: Abbott Mead Vickers BBDO
by
08 April 2013, 08:00AM
Score: 8 Last year: 9 Abbott Mead Vickers BBDO, the first runner-up for Campaign's Agency of the Year title last year, spent 2012 building on its past successes and putting plans in place to keep it innovating into the future. The shop said goo...
School Reports 2013: 101
School Reports 2013: 101
by
08 April 2013, 08:00AM
Score: 6 Last year: 6 101 hasn't exactly set the world on fire since its launch two years ago, but has quietly brought in a few key clients and produced some nicely crafted advertising without turning its back on its proposition - set out at its...
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