Monday, 8 April 2013

Marketing Daily - Debenhams: Full marks for sentiment, but beware a lack of aspirational appeal. Plus Manchester United, Ben & Jerry's and Innocent

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Breaking news from Marketing
 
Breaking news from Marketing April 2013
 
Latest News
 
Debenhams: Full marks for sentiment, but beware a lack of aspirational appeal
Jim Prior, chief executive, The Partners,
08 April 2013
 

Debenhams has announced its forthcoming ad campaign will feature a Paralympic amputee,...

Debenhams: using size 18 swimwear model
 
 
Aon signs eight-year sponsorship deal with Manchester United
Alex Brownsell,
08 April 2013
 

Insurance broker and human resources firm Aon has signed an eight-year deal...

Manchester United: Aon to become training ground and kit sponsor
 
 
Why are brands cooling on lower-league football sponsorship opportunities?
John Reynolds,
08 April 2013
 

As the Premier League grows ever-richer, fuelled by a blockbuster domestic broadcast...

Football League and Football Conference without sponsors
 
 
Ben & Jerry's targets entrepreneurs with Martha Lane Fox and Jo Fairley workshops
Matthew Chapman,
08 April 2013
 

Unilever-owned ice-cream Ben & Jerry's is offering aspiring entrepreneurs the chance to...

Ben & Jerry's: ice-cream brand founders Ben Cohen and Jerry Greenfield
 
 
Innocent revives 'Juicy' branding for This Water range
Matthew Chapman,
08 April 2013
 

Innocent has decided to reinsert the word "juicy" into its flavoured water...

Juicy Water: Innocent rebrands This Water
 
 
Facebook charges up to £11 to contact 'non-friends'
Chloe Smith,
08 April 2013
 

Facebook has introduced a price scale for users who want to get...

Facebook: tests paid-message service
 
 
Silk Cut owner launches third phase of anti-plain packaging campaign
Maisie McCabe,
08 April 2013
 

Silk Cut's manufacturer has kicked off the third phase of its campaign...

Plain packaging: Gallaher is campaigning against Government proposals
 
 
Boots' Elizabeth Fagan to explore marketing landscape at Media360
Arif Durrani,
08 April 2013
 

Elizabeth Fagan, marketing director of Boots UK, will explore some of the...

Elizabeth Fagan: marketing director of Boots UK (photo: Malcolm Griffiths)
 
 
Promotion: Content Marketing in Practice: Captivate and Connect
How do you create a consistent content brand message through all your channels? Find out how your peers do it by entering our new content marketing survey here.
 
Also in the News
 
Book of Mormon sparks Church campaign
James Swift,
08 April 2013
 
National Geographic launches 1980s campaign
Ian Darby,
08 April 2013
 
Burnt hair straighteners give London Fire Brigade a viral hit on Facebook
Chloe Smith,
08 April 2013
 
 
 
Blogs
 
 
The four hats of the chief brand officer
Robert Jones
 

There's a new role emerging in organisations: chief brand officer. The job used to be called brand director, or head...

 
 
Putting programmatic gripes into Room 101
Hugh Munro
 

IAB Real-Time Advertising Conference The final session of yesterday's IAB Real Time Advertising Conference was designed to engage both...

 
 
How can we effectively manage our content?
Simon Steel
 

Content Management is one of those phrases that we use a lot now. Like Customer Engagement and Brand Activation, it’s...

 
 
Vision driven innovation
Ben Essen
 

Innovation. It's become the most important word in every business' strategy for success, as we all wake up to a...

 
 
Brands in the firing line
Robert Blood
 

A Greenpeace executive purportedly said that when they started targeting individual brands in their campaigns, it was like discovering gun...

 
 
 
 
 
 
Whitepapers
 
 
Tablets: Redefining Consumer Experiences (Webcast)
 
As a nation, the UK is media and technology obsessed with over half of t...
 
 
Harness the Power of Your Customer's Digital Voice (Webcast)
 
All customers have the potential to become your brand advocates, driving...
 
 
Content Marketing in Practice: Captivate and Convert (Webcast)
 
Brand storytelling, when done right, allows marketers to lead customers ...
 
 
Improving Marketing and Media Performance (Expert Reports)
 
A recent Brand Republic survey revealed that 78% of respondents felt und...
 
 
The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports)
 
With UK consumers spending an average of £1,083 a year online, int...
 
 
 
 
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Marketing Manager - Global, Jarlett de Grouchy £60000 - £70000 per annum + 40% bonus, Berkshire

Digital Account Manager, PFJ £33000.00 - £35000.00 per annum, London

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E - Commerce Business Analyst, JV Recruitment £30000 to £40000 per annum, Manchester

New Business & Marketing Executive, Haymarket Media Group Depending on experience, Teddington, Middlesex

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Account Manager - ATL Production - Central London - £30k, Source £27000 - £30000 per annum + great prospects, London

Junior Recruitment Consultant, Daniel Marks London Basic + Uncapped Bonus (1st year £30k OTE), Central London, Soho

Account Manager, Spotlight Recruitment £32000 - £36000 per annum + 10% bonus and holiday, West London

Supply Manager, Nigel Wright Recruitment Competitive, West Midlands

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