Breaking news from Brand Republic - KFC, shocking marketing blunders, Steve Stretton, LucasArts, Betfair

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news KFC mirrors McDonald's with launch of mobile payment system by John Reynolds 04 April 2013, 09:30AM KFC is mirroring McDonald's and Starbucks by launching a "mobile wallet" service in a move to drive up customer numbers. Top five most shocking marketing blunders by John Reynolds 04 April 2013, 09:10AM Ford last week suffered huge embarrassment after a series of animated ads featuring images of scantily bound and gagged women were leaked online. AIS co-founder Steve Stretton steps down by Sara Kimberley 04 April 2013, 09:45AM AIS-founder Steve Stretton is stepping down from running the agency he began 14 years ago to become a non-executive chairman, and is the last of the three partners to stand down from day-to-day involvement in the agency. Disney closes LucasArts and lays off staff by Gordon MacMillan 04 April 2013, 09:02AM Disney has closed LucasArts, the video games business of LucasFilms, just months after completing its $4.1bn (£2.5bn) acquisition of the 'Star Wars' film maker. Betfair ends Blue Square's six-year sponsorship of Football Conference by John Reynolds 03 April 2013, 03:40PM Betfair, which has completed its £5m takeover of online bookmaker Blue Square, is ending the company's six-year sponsorship of the Football Conference. Cheil UK boosts creative with Cargill and Perkins by Ian Darby 04 April 2013, 08:28AM Cheil UK has appointed Duncan Cargill, the former Fallon creative, as creative director and Emma Perkins, from Saatchi X, as its first shopper marketing creative director. Also in the news SSE fined record £10.5m by Ofgem for breaching marketing rules by Matthew Chapman, 03 April 2013, 12:30PM Tesco secures top BBC shows for Clubcard TV by Arif Durrani, 03 April 2013, 04:06PM MasterCard to launch first Champions League player mascot campaign by James Swift, 03 April 2013, 12:10PM New mothers dramatically increase digital media usage by Nicola Kemp, 03 April 2013, 12:26PM Freixenet appoints Fold7 to UK ad account by Sara Kimberley, 03 April 2013, 11:55AM Creature London hires Kate Taylor as head of TV by Jeremy Lee, 03 April 2013, 11:40AM Opinion How should firms organise their global comms function? by Joe Lepper 04 April 2013, 12:00AM Companies face a challenge in synchronising their comms across the globe. Joe Lepper looks at different firms' approach to the issue and work being done to make the process easier. Clients only get what they pay for by Alec Mattinson 03 April 2013, 09:29AM As well as the annual PR wheeze of April Fools' Day (Google's treasure maps being a particular winner in my book), the beginning of the month also kicks off the new financial year for many businesses. A view from the top by Bob Lord 28 March 2013, 08:00AM This week was a bit novel for me, as I didn't have to hop on a plane first thing. I just got back from vacation with my family and spent the week working from New York. Intelligence Brand barometer: Mentos' latest viral campaign reviewed by 02 April 2013, 08:00AM Social video expert Goviral evaluates the latest Mentos viral campaign. Ones to watch: the latest viral videos from Google Chrome, Spotify and Captain Morgan by 02 April 2013, 08:00AM The latest viral video hits from Google Chrome, Spotify and Captain Morgan. Latest Blog Entries Peta accused of killings thousands of animals at its HQ @gordonmacmillan, 03 April 2013 Surprising Advertising Trends in Saudi Arabia Lisa Kettman-Kervinen, Worldwide Partners Inc, 03 April 2013 Blessed be the word of mouth (and mouse) Lindsey Clay, 03 April 2013 Sponsorship - how the nature of the game is changing Pete Davis, 03 April 2013 Scan and Go Greg Taylor, 03 April 2013 NHS reform: can your doctor be trusted or not? Hugh Salmon, 03 April 2013 Latest jobs planner > MUSIC & SPORT Recruiter collectivo Salary to £60k + bens Location London Senior Digital Planner/Buyer Recruiter Propel Salary £45000 - £50000 per annum + benefits Location City of London UX Designer (London) Recruiter GoodEgg Digital Salary £40-45k + Great Benefits Location Central London Associate Programme Director - world-leading Digital Agency Recruiter The Blueprint Salary £60000 - £80000 per annum + package Location London INTEGRATED agency - South West London - ACCOUNT MANAGER or Senior Account Manager x2 - £27k-35K Recruiter Judi Patton Salary £27k-£35k Location South West London Senior Project Manager - Digital Recruiter Propel Salary £35000 - £45000 per annum + Excellent benefits Location London BR Insight Tablets: Redefining Consumer Experiences (Webcast) As a nation, the UK is media and technology obsessed with over half of t... Harness the Power of Your Customer's Digital Voice (Webcast) All customers have the potential to become your brand advocates, driving... Content Marketing in Practice: Captivate and Convert (Webcast) Brand storytelling, when done right, allows marketers to lead customers ... Improving Marketing and Media Performance (Expert Reports) A recent Brand Republic survey revealed that 78% of respondents felt und... The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports) With UK consumers spending an average of £1,083 a year online, int... Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports) The online retail industry is developing at a rapid pace; evolving in li... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders