Wednesday, 3 April 2013

Media PM - My Media Week, Tesco, digital media usage, Total Media, sponsorship

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Media PM Bulletin
 
 
 
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Steve Parker: managing director at MediaVest
My Media Week: Steve Parker
Hayley Hayes, 03 April 2013

This week, Steve Parker, managing director, MediaVest, lunches with Google, is inspired...

  
Tesco: secures top BBC shows for its Clubcard TV operation
Tesco secures top BBC shows for Clubcard TV
Arif Durrani, 03 April 2013

Tesco has secured a deal with BBC Worldwide that will bring a...

  
BabyCentre: commissions digital usage report
New mothers dramatically increase digital media usage
Nicola Kemp, 03 April 2013

Women's use of digital devices increase dramatically when they become a new...

  
ENO: appoints Total Media
English National Opera appoints Total Media
Maisie McCabe, 03 April 2013

The English National Opera (ENO) has appointed the independent media agency Total...

  
*   Also in the News
*
Hazlitt ready to continue defying the odds at ITV
28 March 2013
A landmark moment for mobile marketing
28 March 2013
Arif Durrani: An innovative TV format is not just about length
Arif Durrani, 28 March 2013
Britvic's J2O to sponsor Heart weekend breakfast and Club Classics
Maisie McCabe, 28 March 2013
Does DAB remain the future of radio?
28 March 2013
Inside... Absolute Radio
28 March 2013
Things we like
28 March 2013
 
 
Blogs
Sponsorship ? how the nature of the game is changing
Pete Davis

Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident...

The new imperative for great consumer insight
Sue Unerman

I've recently been chatting to one of the all-time gurus of media strategy about the state of planning in the...

It?s only words and words are all I have
John Carroll

Last Sunday, I was enjoying a rare moment of relaxation reading the newspaper whilst listening to the radio. There is...

The power of touch for media touchpoints
David Brennan

Words are powerful things. The mere act of learning a new one can send you down some fascinating lines of...

Conference speakers call for an end to siloed thinking.
Sue Unerman

This seemed like a theme that speakers came back to again and again during the Warc MAP conference this month....

The return of the New Model Army
John Carroll

The sexy job this decade is supposed to be a statistician . This brings a smile to my face as...

ALGORITHM AND BLUES
David Brennan

I have been talking and writing a lot lately about the limitations of 'big data' (the ' ' denotes irony,...

You have to see what the customer sees, feel what the customer feels, know their truth to get it right.
Sue Unerman

I spent some of this morning in the inspiring company of Mat Hunter, Chief Design Officer at the Design Council...

 
 
Jobs of the Week

Senior Sales Manager - Digital Publishing, Ingenia-partners

£50 - £60k base with 80k + OTE, East London

Account Director, Network Marketing

£50000 per annum, Cheshire

Online Advertising Sales Executive - 25-33K - Leading Consumer Magazine Brand, Clever Polly Talent

25K Basic + Commission - OTE 33K, Greater London

Multilingual Sales Executive - Travel Media, Ink

£18k - £25k + competitive commission, London

Advertising Sales Manager - Consumer, Formula Won

Up to £35k - OTE £50k, South East England

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