| | Tweets get Labour blogger reported for 'death threat' | 03 April 2013, 12:22PM | As Harry’s Place points out this is really quite absurd. Labour blogger Rob Marchant has been reported to the police for making apparent “death threats” after joking on Twitter. Marchant was chatting on Twitter with some other Labour Tweeters about the possible return of controversial directly elected mayor of Tower Hamlets, Lutfur Rahman, who quit the party and ran as an independent candidate.
| | | Where content marketers go wrong - 5 rules for brands | 03 April 2013, 10:26AM | According to a report published recently by CopyPress' - the 2013 State of Content Marketing Study- 34.8% of marketers are making content marketing their main focus during 2013. That's twice as many as in 2012 and it places content marketing above search engine optimisation, mobile communications and media buying in marketers' overall list of priorities. But while there is a clear shift in attention towards content marketing as a key business tool, do marketers and brands really have the skillsets to capitalise on this growing trend?
| | | | | The golden rules of user generated content | 02 April 2013, 2:28PM | Alan Kittle, Creative Director at Mason Zimbler and Strange & Dawson, recently took time out with Shane Casey, Head of Digital and archetypal creative technologist, to discuss the rise and rise of user generated content (UGC) campaigns.
| | | Lack of purpose leads to failure of many social media initiatives | 02 April 2013, 1:51PM | The majority of social media efforts fail due to a ‘provide and pray’ approach rather than one of in-depth planning with only a 10% success rate, according to research from Gartner. The study found that although 70% of organisations use social technologies, many adopt them without a clear purpose, meaning they fail to deliver any real business value.
| | | Facebook phone no longer a rumour - could launch this week | 02 April 2013, 8:55AM | The long-rumoured Facebook phone, first reported almost 18 months ago, is no longer a rumour and could be announced this Thursday. Facebook has invited reporters to an event at its headquarters on 4 April, with an invitation that reads, “Come See Our New Home On Android”.
| | | Blogs still more influential than Twitter, says study | 02 April 2013, 7:31AM |  Reading the mainstream media you would think the social web started solely comprised of Twitter, and people’s 140 character messages. Any brand not taking part is surely doomed. Not so, as new research shows that not only do blogs still have tremendous influence, they actually drive more sales than other forms of social media.
| | | Mumsnet gives mums easter surprise with launch of Vajazzling course | 01 April 2013, 7:17AM | This is clearly what mums have been waiting for. Mumsnet Academy is launching a brand new course dedicated to the increasingly popular practice of vajazzling. The one-day course will comprise a series of lectures and practical workshops on the art of vajazzling from cutting-edge industry experts.
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