Wednesday, 3 April 2013

Marketing Daily - SSE fined record £10.5m by Ofgem for breaching marketing rules. Plus Innocent, Groupon, Spotify, and MasterCard

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Breaking news from Marketing
 
Breaking news from Marketing April 2013
 
Latest News
 
SSE fined record £10.5m by Ofgem for breaching marketing rules
Matthew Chapman,
03 April 2013
 

SSE has been fined £10.5m by regulator Ofgem for breaching marketing obligations...

William Morris: SSE executive apologises on video for firm's past misselling
 
 
Innocent sales rocket over 35%, says Britvic Soft Drinks Report
John Reynolds,
03 April 2013
 

Innocent was one of the big winners in this year's Britvic Soft...

Innocent: sales rocket 35%
 
 
New mothers dramatically increase digital media usage
Nicola Kemp,
03 April 2013
 

Women's use of digital devices increase dramatically when they become a new...

BabyCentre: commissions digital usage report
 
 
Groupon reprimanded for ad breach despite changes following OFT probe
Matthew Chapman,
03 April 2013
 

Groupon has had its first ad banned since the Office of Fair...

Groupon: breached advertising code nearly 50 times in 2011
 
 
Ones to watch: the latest viral videos from Google Chrome, Spotify and Captain Morgan
02 April 2013
 

The latest viral video hits from Google Chrome, Spotify and Captain Morgan.

Chrome: Upping the cute factor
 
 
MasterCard to launch first Champions League player mascot campaign
James Swift,
03 April 2013
 

MasterCard will release a campaign during next week's UEFA Champions League quarter-finals...

MasterCard: McCann London creates UEFA Champions League idents
 
 
Brand Manager of the Week: John Wilhelm, Air New Zealand
03 April 2013
 

John Wilhelm, brand manager, western markets - the Americas, Europe and UK...

John Wilhelm, brand manager, western markets - the Americas, Europe and UK - Air New Zealand
 
 
Promotion: Content Marketing in Practice: Captivate and Connect
How do you create a consistent content brand message through all your channels? Find out how your peers do it by entering our new content marketing survey here.
 
Also in the News
 
The Facebook phone is no longer a rumour
Gordon MacMillan,
02 April 2013
 
Burger King marketing director Jo Blundell exits
John Reynolds,
02 April 2013
 
Vodafone targets mobiles in the home to isolate 'relaxed' users
Matthew Chapman,
02 April 2013
 
 
 
Blogs
 
 
Vision driven innovation
Ben Essen
 

Innovation. It's become the most important word in every business' strategy for success, as we all wake up to a...

 
 
Brands in the firing line
Robert Blood
 

A Greenpeace executive purportedly said that when they started targeting individual brands in their campaigns, it was like discovering gun...

 
 
Big Data is a misleading term
Paul Frampton
 

There are a lot of myths surrounding Big Data when it comes to marketing. Two of the biggest are...

 
 
MBA marketing departments need to join the digital age
Heather Baker
 

I recently completed my MBA at London Business School, and it was one of the most rewarding and enjoyable experiences...

 
 
Who’s winning the Culture Wars?
Izzy Pugh
 

Brands are beginning to question whether knowing their consumer is enough to differentiate them in these tough times when consumers...

 
 
 
 
 
 
Whitepapers
 
 
Tablets: Redefining Consumer Experiences (Webcast)
 
As a nation, the UK is media and technology obsessed with over half of t...
 
 
Harness the Power of Your Customer's Digital Voice (Webcast)
 
All customers have the potential to become your brand advocates, driving...
 
 
Content Marketing in Practice: Captivate and Convert (Webcast)
 
Brand storytelling, when done right, allows marketers to lead customers ...
 
 
Improving Marketing and Media Performance (Expert Reports)
 
A recent Brand Republic survey revealed that 78% of respondents felt und...
 
 
The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports)
 
With UK consumers spending an average of £1,083 a year online, int...
 
 
 
 
Jobs of the Week

Account Manager /Senior Account Manager - branding/design, Stopgap £35000 per annum, London

Account Manager, Charity Accounts, £30k, Integrated & DM activity with some ATL / Brand work, MODA consult up to £30k + excellent benefits, Central London

Email Executive, Adam Recruitment £15000 - £20000 per annum + Bens, Crewe

Account Director, Charity & Commercial Accounts, £40k - £50k, Integrated/DM with ATL / Brand work, MODA consult £40k - £50k + excellent benefits, Central London

Senior Digital Designer, Gemini Search £35000 - £45000 per annum, London

Media Sales Manager, Ingenia-partners 35-40k base with 60 - 65k OTE, East London

SEO Manager, Forward Role Recruitment £40,000, Greater Manchester

Mid-Weight Designer, Gemini Search £28000 - £35000 per annum, South West London

Email Executive, Forward Role Recruitment £22,000, Greater Manchester

CRM Manager, Forward Role Recruitment £35,000, Manchester

Search More Jobs
 
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