Thursday, 4 April 2013

Marketing Daily - Top five most shocking marketing blunders. Plus KFC, Betfair, Tesco and Facebook

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Breaking news from Marketing
 
Breaking news from Marketing April 2013
 
Latest News
 
Top five most shocking marketing blunders
John Reynolds,
04 April 2013
 

Ford last week suffered huge embarrassment after a series of animated ads...

Ford: Silvio Berlusconi ads caused controversy
 
 
Patience the key as car marketers look to ignite the industry's electric dream
Alex Brownsell,
04 April 2013
 

With sales of electric vehicles continuing to stall, Alex Brownsell explores what...

Renault Zoe: major electric vehicle launch
 
 
KFC mirrors McDonald's with launch of mobile payment system
John Reynolds,
04 April 2013
 

KFC is mirroring McDonald's and Starbucks by launching a "mobile wallet" service...

KFC: launches mobile payment system in association with Airtag
 
 
Industry view: Can Oxford Street become a world-class retail destination brand?
Aaron Shields, strategic planning director, Fitch,
04 April 2013
 

With the British high street facing a battle for survival, London's Oxford...

Oxford Street at night
 
 
Revived Milk Race on the hunt for sponsors
John Reynolds,
04 April 2013
 

The Milk Race, which is making a return this year after a...

Milk Race: Olympic cyclist Steven Burke and milk industry executive Sandy Wilkie
 
 
Betfair ends Blue Square's six-year sponsorship of Football Conference
John Reynolds,
03 April 2013
 

Betfair, which has completed its £5m takeover of online bookmaker Blue Square,...

Betfair: big match by Synergy
 
 
Promotion: Content Marketing in Practice: Captivate and Connect
How do you create a consistent content brand message through all your channels? Find out how your peers do it by entering our new content marketing survey here.
 
Also in the News
 
Facebook to see big boost in mobile display ads this year
Gordon MacMillan,
04 April 2013
 
Tesco secures top BBC shows for Clubcard TV
Arif Durrani,
03 April 2013
 
 
 
Blogs
 
 
Vision driven innovation
Ben Essen
 

Innovation. It's become the most important word in every business' strategy for success, as we all wake up to a...

 
 
Brands in the firing line
Robert Blood
 

A Greenpeace executive purportedly said that when they started targeting individual brands in their campaigns, it was like discovering gun...

 
 
Big Data is a misleading term
Paul Frampton
 

There are a lot of myths surrounding Big Data when it comes to marketing. Two of the biggest are...

 
 
MBA marketing departments need to join the digital age
Heather Baker
 

I recently completed my MBA at London Business School, and it was one of the most rewarding and enjoyable experiences...

 
 
Who’s winning the Culture Wars?
Izzy Pugh
 

Brands are beginning to question whether knowing their consumer is enough to differentiate them in these tough times when consumers...

 
 
 
 
 
 
Whitepapers
 
 
Tablets: Redefining Consumer Experiences (Webcast)
 
As a nation, the UK is media and technology obsessed with over half of t...
 
 
Harness the Power of Your Customer's Digital Voice (Webcast)
 
All customers have the potential to become your brand advocates, driving...
 
 
Content Marketing in Practice: Captivate and Convert (Webcast)
 
Brand storytelling, when done right, allows marketers to lead customers ...
 
 
Improving Marketing and Media Performance (Expert Reports)
 
A recent Brand Republic survey revealed that 78% of respondents felt und...
 
 
The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports)
 
With UK consumers spending an average of £1,083 a year online, int...
 
 
 
 
Jobs of the Week

Marketing Manager - Global, Jarlett de Grouchy £60000 - £70000 per annum + 40% bonus, Berkshire

Marketing Consultant, Propel £35000 - £40000 per annum + Excellent Bens, London

Account Manager / Senior Account Manager, AF Selection £25,000-£35,000, West Midlands

Senior Digital Designer, Red Sofa London £45000 - £50000 per annum, London

Events Account Manager, Blue Skies Marketing Recruitment £25000 to £35000 per annum, Sheffield

Direct Marketing Manager - acquisition & retention, ADLIB Up to £30K (pro rata), Bristol

Mobile Advertising Sales - Top Mobile Buying Platform, Silver Drum up to £40,000k on experience + bonus, London

Integrated 'Cross-Channel' Digital AM - Leading DR Agency, Silver Drum up to £35,000 + excellent benefits, London

CUSTOMER INSIGHT ANALYST -Multi-channel retailer, Success Appointments Plc £NEGOTIABLE, City of London

Marketing Manager CRM, Cosmos Holidays Up to £32,500, Greater London

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