marketing your business online: The Wall > Facebook set to attract almost 30% of all mobile display ads this year

Thursday, 4 April 2013

The Wall > Facebook set to attract almost 30% of all mobile display ads this year

Is Bitcoin hits a high is it the future of online currency?

04 April 2013, 11:45AM

The value of virtual currency Bitcoin hit a record high this month as the price for an individual Bitcoin rose to around $147 (£98) against a backdrop of increasing distrust in the banking system sparked by the crisis in Cyprus.

Dating sites turn to social media and Google to make sure you click

04 April 2013, 11:02AM

Loveflutter is a new dating website that uses social networks and Google’s knowledge graph to help you find your perfect match, and make that awkward first date just a bit less painful.

Facebook set to attract almost 30% of all mobile display ads this year

04 April 2013, 9:57AM

On the day that Facebook is expected to announce the Facebook phone, it is being predicted that almost 30% of all mobile display ads will go to the social network this year.

Does display advertising online work for brand awareness?

04 April 2013, 9:53AM

According to IAB UK, online ad spend in the UK grew by over 12 percent in the first half of 2012. While the market is unquestionably exploding, understanding of how it actually works can at best be described as evolving at a snail's pace. This disconnect has its reasons - but also repercussions, especially when it comes to measuring how display ads online impact something as seemingly nebulous as brand awareness.

Singapore Airline brand Scoot considers giving up all social media

04 April 2013, 4:48AM

Singapore Airline owned low cost carrier Scoot are threatening to give up their social media presence just to “see what happens”, according to its commercial director Steven Greenway speaking at the Customer Loyalty 2013 conference.

Mobile and not TV is the way for social brands to go [infographics]

03 April 2013, 2:31PM

It’s official: mobile is literally everywhere.

Google tells us that more people around the world now own a mobile phone than own a toothbrush, while the UN just revealed that more people have access to mobile phones than toilets.

Tweets get Labour blogger reported for 'death threat'

03 April 2013, 12:22PM

As Harry’s Place points out this is really quite absurd. Labour blogger Rob Marchant has been reported to the police for making apparent “death threats” after joking on Twitter.

Marchant was chatting on Twitter with some other Labour Tweeters about the possible return of controversial directly elected mayor of Tower Hamlets, Lutfur Rahman, who quit the party and ran as an independent candidate.

Where content marketers go wrong - 5 rules for brands

03 April 2013, 10:26AM

According to a report published recently by CopyPress' - the 2013 State of Content Marketing Study- 34.8% of marketers are making content marketing their main focus during 2013.

That's twice as many as in 2012 and it places content marketing above search engine optimisation, mobile communications and media buying in marketers' overall list of priorities. But while there is a clear shift in attention towards content marketing as a key business tool, do marketers and brands really have the skillsets to capitalise on this growing trend?

Prince not crazy about Twitter's Vine as legal action threatened

03 April 2013, 10:11AM

Prince, who almost three years ago declared “the internet is over”, seems to have had a change of heart. He has filed a copyright complaint with Twitter over a number of Vine videos that feature clips from his songs.

The golden rules of user generated content

02 April 2013, 2:28PM

Alan Kittle, Creative Director at Mason Zimbler and Strange & Dawson, recently took time out with Shane Casey, Head of Digital and archetypal creative technologist, to discuss the rise and rise of user generated content (UGC) campaigns.