Monday, 8 April 2013

Media AM - Grand National, JCDecaux, Media360, Facebook, National Geographic

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Media AM Bulletin
 
 
 
*   Latest News
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Grand National: attracts nine million to C4
Grand National peaks at almost 9m on C4 debut
Maisie McCabe, 08 April 2013

Channel 4's first broadcast of the Grand National horse race attracted a...

  
Jean-Claude Decaux: to step down from non-executive board
JCDecaux founder steps back to welcome 'the third generation'
Louise Ridley, 08 April 2013

Jean-Claude Decaux, the founder of outdoor media giant JCDecaux, is stepping down...

  
Elizabeth Fagan: marketing director of Boots UK (photo: Malcolm Griffiths)
Boots' Elizabeth Fagan to explore marketing landscape at Media360
Arif Durrani, 08 April 2013

Elizabeth Fagan, marketing director of Boots UK, will explore some of the...

  
Facebook: tests paid-message service
Facebook charges up to £11 to contact 'non-friends'
Chloe Smith, 08 April 2013

Facebook has introduced a charging scale for users who want to contact...

  
National Geographic: launches campaign promoting series focusing on the 1980s
National Geographic launches 1980s campaign
Ian Darby, 08 April 2013

National Geographic Channels International is launching a global TV and print campaign...

  
Virgin Media
School Reports 2013: Goodstuff Communications
08 April 2013

Score: 9  Last year: n/a The little agency with the big...

  
Nikon
School Reports 2013: MediaCom
08 April 2013

Score: 8  Last year: 6 The largest media agency in the...

  
NatWest
School Reports 2013: ZenithOptimedia
08 April 2013

Score: 4  Last year: 7 By any standards, ZenithOptimedia’s 2012 was...

  
Eurostar
School Reports 2013: Arena Media
08 April 2013

Score: 5  Last year: 7 Last year was not the happiest...

  
*   Also in the News
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Mindshare retains £400m global HSBC account
Maisie McCabe, 05 April 2013
Hazlitt ready to continue defying the odds at ITV
28 March 2013
Inside... Absolute Radio
28 March 2013
Arif Durrani: An innovative TV format is not just about length
Arif Durrani, 28 March 2013
A landmark moment for mobile marketing
28 March 2013
Does DAB remain the future of radio?
28 March 2013
 
 
Blogs
Representing the consumer truth
Sue Unerman

A year ago my co-author Jonathan Salem Baskin told Economist Summit delegates that the job of marketing was to represent...

Sponsorship ? how the nature of the game is changing
Pete Davies

Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident...

The new imperative for great consumer insight
Sue Unerman

I've recently been chatting to one of the all-time gurus of media strategy about the state of planning in the...

It?s only words and words are all I have
John Carroll

Last Sunday, I was enjoying a rare moment of relaxation reading the newspaper whilst listening to the radio. There is...

The power of touch for media touchpoints
David Brennan

Words are powerful things. The mere act of learning a new one can send you down some fascinating lines of...

Conference speakers call for an end to siloed thinking.
Sue Unerman

This seemed like a theme that speakers came back to again and again during the Warc MAP conference this month....

The return of the New Model Army
John Carroll

The sexy job this decade is supposed to be a statistician . This brings a smile to my face as...

ALGORITHM AND BLUES
David Brennan

I have been talking and writing a lot lately about the limitations of 'big data' (the ' ' denotes irony,...

 
 
Jobs of the Week

Online Advertising Sales Executive - 25-33K - Leading Consumer Magazine Brand, Clever Polly Talent

25K Basic + Commission - OTE 33K, Greater London

Media Sales Manager - Digital, Ingenia-partners

£35k - £40k base with 60K OTE and Share Options, East London

Senior Sales Manager - Digital Publishing, Ingenia-partners

£50 - £60k base with 80k + OTE, East London

Account Director, Network Marketing

£50000 per annum, Cheshire

Head of Programmatic Trading - CLIENT SIDE, PFJ

£55000.00 - £65000.00 per annum + Excellent Bonus, London

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