Tuesday, 9 April 2013

Marketing Daily - How Margaret Thatcher changed the marketing industry forever. Plus Domino's Pizza, EE, Topshop and Cadbury

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Breaking news from Marketing
 
Breaking news from Marketing April 2013
 
Latest News
 
How Margaret Thatcher changed the marketing industry forever
Ian Twinn, Director of Public Affairs, ISBA,
09 April 2013
 

Ian Twinn, director of public affairs at ISBA, and former Conservative MP...

Margaret Thatcher with Ian Twinn during the 1983 General Election campaign
 
 
Negative tweets can benefit a brand, says Domino's marketing director
John Reynolds,
09 April 2013
 

Negative tweets can prove beneficial to a brand by driving "a lot...

Splash!: ITV show fronted by Tom Daley
 
 
EE to target Vodafone with 4G summer marketing blitz
Matthew Chapman,
09 April 2013
 

Mobile operator EE will target Vodafone customers with a high-profile summer marketing...

EE: ad campaign starring Kevin Bacon planned for summer
 
 
Topshop inspired by pub wallpaper and carpets for new collection
Rachel Barnes,
09 April 2013
 

Topshop has taken its inspiration from pub-style prints for its new season...

Topshop: inspired by pubs
 
 
Mondelez International unveils 'The Frothybeast' for Cadbury's Wispa Hot Chocolate launch
Gemma Charles,
09 April 2013
 

Mondelez International is launching a £3m marketing campaign to support its new...

Cadbury's Wispa Hot Chocolate: new brand character 'The Frothybeast'
 
 
Brands target success on the slopes at Snowbombing
Gemma Charles,
09 April 2013
 

Snowbombing, the week-long festival in Mayrhofen, Austria, that brings together music and...

Rekorderlig: ran on-piste sampling
 
 
Promotion: Content Marketing in Practice: Captivate and Connect
How do you create a consistent content brand message through all your channels? Find out how your peers do it by entering our new content marketing survey here.
 
Also in the News
 
A press divided: how the front pages covered the death of Thatcher
Gordon MacMillan,
09 April 2013
 
Ofcom to probe Sky's refusal to carry BT Sport ads
Maisie McCabe,
09 April 2013
 
Old Spice launches humorous soap campaign
Sara Kimberley,
09 April 2013
 
 
 
Blogs
 
 
Sustainability should be baked into design to change consumer behaviour
Paul Frampton
 

Sustainability is an increasingly important issue - Wired has even called it the New Space Race – and it is...

 
 
The four hats of the chief brand officer
Robert Jones
 

There's a new role emerging in organisations: chief brand officer. The job used to be called brand director, or head...

 
 
Putting programmatic gripes into Room 101
Hugh Munro
 

IAB Real-Time Advertising Conference The final session of yesterday's IAB Real Time Advertising Conference was designed to engage both...

 
 
How can we effectively manage our content?
Simon Steel
 

Content Management is one of those phrases that we use a lot now. Like Customer Engagement and Brand Activation, it’s...

 
 
Vision driven innovation
Ben Essen
 

Innovation. It's become the most important word in every business' strategy for success, as we all wake up to a...

 
 
 
 
 
 
Whitepapers
 
 
Tablets: Redefining Consumer Experiences (Webcast)
 
As a nation, the UK is media and technology obsessed with over half of t...
 
 
Harness the Power of Your Customer's Digital Voice (Webcast)
 
All customers have the potential to become your brand advocates, driving...
 
 
Content Marketing in Practice: Captivate and Convert (Webcast)
 
Brand storytelling, when done right, allows marketers to lead customers ...
 
 
Improving Marketing and Media Performance (Expert Reports)
 
A recent Brand Republic survey revealed that 78% of respondents felt und...
 
 
The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports)
 
With UK consumers spending an average of £1,083 a year online, int...
 
 
 
 
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