A guide to the complex social media landscape of China [infograpahic] | 01 May 2013, 11:23AM | China's social media landscape is renowned for its complexity. As each social media platform looks to monetise faster and further than its competitors, brands are dealing with a constantly moving environment, and nailing a strategy across this can be extremely complicated. | | | Engaging with audiences - what to be aware of and pitfalls to avoid in international SEO | 01 May 2013, 11:02AM | The growth of worldwide online audiences has risen dramatically with the development and increasing sophistication of ecommerce. The global B2C e-commerce market was valued at €825bn in 2012 and it's forecast that the online retail market will continue to grow throughout this year. Sales through mobile devices (smartphones and tablets) have also seen continued growth, making up 12% of e-retail sales in 2012 - 150% increase on 2011 figures. | | | | | Retailers must adapt to reach digital consumers | 01 May 2013, 9:31AM | Deloitte estimates that by 2014 mobile devices will account for 14% of all in store sales. Mobile technology is undoubtedly the single biggest driver of today's connected consumer, however Deloitte also envisage an eventual evolution of the physical store into a mere showroom, with the sole purpose of facilitating the research phase of the purchase journey. | | | Burberry: A digital strategy that is just getting started | 30 April 2013, 2:47PM | Burberry is again going to be awarded as one of the most innovative & digital brand this year. The revolution, led by Christopher Bailey's pervasive approach of creativity and marketing, is still at the very early stage of what the brand is going to be able to deliver. | | | Facebook set for 40% lift as mobile takes off | 30 April 2013, 1:02PM | The speed with which the social media giant has been able to adapt to the mobile space, and turn what many had rightly viewed as a threat to the business, into a new growth story has been impressive. | | | Facebook names Oreo as winner of its top creative award | 30 April 2013, 10:46AM | Facebook has named Oreo number one in its list of 20 brands being celebrated for their creative work. Oreo won for its Daily Twist campaign, which produced 100 pieces of work in 100 days to celebrate the brand’s centenary. | | | The Truth About Connected You: How mobile has changed us | 30 April 2013, 9:20AM | Do you think that your personality is the same when you're on a mobile as it is in your everyday life? If your answer is yes, then you are in agreement with the majority of the respondents in our recent global study, The Truth About Connected You." You might even respond, as one of our UK respondents did: "Why would I suddenly change my personality?? What a strange question!!" | | | Digital Marketing and the importance of Tone of voice | 30 April 2013, 8:30AM | "Our special little team made this bottle happen... From Meadow Pepperglitter, our garden pixie who spends her days distilling rainbows; to Briar Beamwand the lovably gruff chemist; and the turquoise tortoise Ember, whose smile is made from buttercups..." | | | Ten years of Apple's iTunes - How the face of music changed [infographic] | 30 April 2013, 7:23AM | Over the past ten years iTunes has drastically changed the way we share, purchase and consume music. It has given us unrestricted and portable access to music's extensive back catalogue and taught the masses the art of a perfect playlist. iTunes has pioneered a listening revolution. | | | | | |
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