Wednesday, 1 May 2013

The Wall > A guide to the complex social media landscape of China

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list
part of Brand Republic
Digital PM The Wall
A guide to the complex social media landscape of China [infograpahic]
01 May 2013, 11:23AM

China's social media landscape is renowned for its complexity. As each social media platform looks to monetise faster and further than its competitors, brands are dealing with a constantly moving environment, and nailing a strategy across this can be extremely complicated.

Engaging with audiences - what to be aware of and pitfalls to avoid in international SEO
01 May 2013, 11:02AM

The growth of worldwide online audiences has risen dramatically with the development and increasing sophistication of ecommerce. The global B2C e-commerce market was valued at €825bn in 2012 and it's forecast that the online retail market will continue to grow throughout this year. Sales through mobile devices (smartphones and tablets) have also seen continued growth, making up 12% of e-retail sales in 2012 - 150% increase on 2011 figures.

Retailers are social media powerhouses in Social Brands 100 shortlist [infographic]
01 May 2013, 10:41AM

john lewis: Always a social brandRetail brands including John Lewis, Sainsbury’s and Waitrose make up a quarter of this year’s Social Brands 100 shortlist, which was unveiled this morning.

More than 700 brands from 23 industries were included in Social Brands 100 this year, more than twice that of 2012, when the winner was Innocent.

Retailers must adapt to reach digital consumers
01 May 2013, 9:31AM

Burberry Regent Street: new store incorporates multimedia interactivityDeloitte estimates that by 2014 mobile devices will account for 14% of all in store sales. Mobile technology is undoubtedly the single biggest driver of today's connected consumer, however Deloitte also envisage an eventual evolution of the physical store into a mere showroom, with the sole purpose of facilitating the research phase of the purchase journey.

Burberry: A digital strategy that is just getting started
30 April 2013, 2:47PM

burberry -- a digital brand that is just getting starteBurberry is again going to be awarded as one of the most innovative & digital brand this year.

The revolution, led by Christopher Bailey's pervasive approach of creativity and marketing, is still at the very early stage of what the brand is going to be able to deliver.

Facebook set for 40% lift as mobile takes off
30 April 2013, 1:02PM
The speed with which the social media giant has been able to adapt to the mobile space, and turn what many had rightly viewed as a threat to the business, into a new growth story has been impressive.
Facebook names Oreo as winner of its top creative award
30 April 2013, 10:46AM

Facebook has named Oreo number one in its list of 20 brands being celebrated for their creative work. Oreo won for its Daily Twist campaign, which produced 100 pieces of work in 100 days to celebrate the brand’s centenary.

The Truth About Connected You: How mobile has changed us
30 April 2013, 9:20AM

Do you think that your personality is the same when you're on a mobile as it is in your everyday life? If your answer is yes, then you are in agreement with the majority of the respondents in our recent global study, The Truth About Connected You." You might even respond, as one of our UK respondents did: "Why would I suddenly change my personality?? What a strange question!!"

Digital Marketing and the importance of Tone of voice
30 April 2013, 8:30AM

"Our special little team made this bottle happen... From Meadow Pepperglitter, our garden pixie who spends her days distilling rainbows; to Briar Beamwand the lovably gruff chemist; and the turquoise tortoise Ember, whose smile is made from buttercups..."

Ten years of Apple's iTunes - How the face of music changed [infographic]
30 April 2013, 7:23AM

Over the past ten years iTunes has drastically changed the way we share, purchase and consume music. It has given us unrestricted and portable access to music's extensive back catalogue and taught the masses the art of a perfect playlist. iTunes has pioneered a listening revolution.




BR Insight
Digital Integration: Connecting the Dots (Webcast)
Integrated digital marketing offers huge opportunities to engage, servic...
Tablets: Redefining Consumer Experiences (Webcast)
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast)
All customers have the potential to become your brand advocates, driving...
Improving Marketing and Media Performance (Expert Reports)
A recent Brand Republic survey revealed that 78% of respondents felt und...
The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports)
With UK consumers spending an average of £1,083 a year online, int...
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
The online retail industry is developing at a rapid pace; evolving in li...
Manage my bulletins Unsubscribe from bulletin
© Haymarket 1957 - 2010 All rights reserved
Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK
News Jobs Blogs & Forums Tenders

No comments:

Post a Comment