Thursday 19 December 2013

Breaking news from Brand Republic - Heinz, mobile ad spend, Karmarama, Samsung, The Times London Dry Gin

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Latest news
B&Q and Karmarama part ways on £40m ad account
B&Q and Karmarama part ways on £40m ad account
by Maisie McCabe
19 December 2013, 09:33AM
B&Q and its ad agency Karmarama have parted company by mutual consent, following management changes at the home improvement retailer.
Samsung unveils full star-studded football squad for match against 'alien invaders'
Samsung unveils full star-studded football squad for match against 'alien invaders'
by Matthew Chapman
19 December 2013, 09:36AM
Samsung has created a film to reveal the full 13-man squad for its Galaxy football team, ahead of a winner-takes-all match against aliens on a "virtual football pitch".
Heinz picks up the November Aerial Award
Heinz picks up the November Aerial Award
by Annabelle Collins
19 December 2013, 09:56AM
Heinz has won the Radio Advertising Bureau's Aerial Award for November for a radio ad created by Paul Burke, a creative at Abbott Mead Vickers BBDO.
Tourism Ireland creates real-life mural using Facebook images
Tourism Ireland creates real-life mural using Facebook images
by Annabelle Collins
19 December 2013, 08:52AM
Tourism Island will today unveil an 18-metre mosaic created from images supplied through Facebook, on a wall in Derry-Londonderry to commemorate its role as the City of Culture 2013.
Mobile ad spend will exceed £1bn this year
Mobile ad spend will exceed £1bn this year
by Matthew Chapman
19 December 2013, 08:51AM
UK mobile advertising spend will break the £1bn mark this year after a 126% year-on-year increase, according to predictions from eMarketer.
News UK branches out with The Times London Dry Gin
News UK branches out with The Times London Dry Gin
by Arif Durrani
19 December 2013, 09:16AM
The Times newspaper has added to the array of brand extensions launched by publishers in 2013 with news of its own premium gin, called The Times London Dry Gin.
Meerkats welcome baby in Christmas day Comparethemarket.com ad
Meerkats welcome baby in Christmas day Comparethemarket.com ad
by James Swift
19 December 2013, 12:01AM
Comparethemarket.com will introduce a new character into its long-running Comparethemeerkat.com storyline in a TV ad airing on Christmas Day.

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Also in the news
Pulling the wool over your eyes: Christmas jumpers and the festive IP fiasco
by Stuart Whitwell, 19 December 2013, 08:00AM
Media M&A activity tipped to increase in 2014
by Arif Durrani, 18 December 2013, 12:07PM
Thomson brings out Simon the Ogre to show 'restorative' powers of its holidays
by Loulla-Mae Eleftheriou-Smith, 18 December 2013, 12:00PM
Google reveals most searched-for events in 2013 Zeitgeist campaign
by James Swift, 18 December 2013, 11:17AM

From the blogs

The Wall blog

What we've learnt from our Tuesday Club Talks this year: Part three
NABS
18 December 2013, 4:20PM
Five key brand forecasts for 2014
Tom Adams
18 December 2013, 12:17PM
A ride to the dark side
Ardi Kolah
18 December 2013, 12:03PM
Get a good tone of action to underpin success in 2014
Alana Griffiths
18 December 2013, 11:45AM
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From our partners
Branded & Targeted Bespoke Emails to the Argos Consumer Database
Branded & Targeted Bespoke Emails to the Argos Consumer Database
by getmemedia
16 December 2013, 11:36AM
An opportunity for brands to reach consumers through argos.co.uk and their award winning email base of over 5 million consumers.
Digital Trends: Consumers create marketing opportunities online as they look to unleash their own creativity
Digital Trends: Consumers create marketing opportunities online as they look to unleash their own creativity
by Microsoft
11 December 2013, 08:00AM
Consumers are looking to unleash their creativity online as a Microsoft study has found that a third (33 per cent) of UK respondents said they'd be interested in making their own digital products and services*.
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