Media AM - Media's top tens, Spotify, Millennials

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12th December 2013

Top 10 media suits     Top 10 media buyers     Top 10 sales directors     Top 10 media planners     Spotify confirms ad-funded mobile service Spotify, the music-streaming service, has expanded its advertising-funded free service to all devices.     Don't believe the hype about social, mobile celebrity-obsessed Millennials Famed for their always-on approach to social media, mobile technology and obsession with celebrity culture, our study of 2,000 17- to 31-year-olds exposes a different picture, says Bite's Justin Pearse.     Top 10 TV and cinema ads     Top 10 press ads     Will 2014 see strong growth in media? The latest Group M adspend predictions suggest there may finally be light at the end of the tunnel. By Mark Banham.     News UK's Darcey focuses on 'total sales' as Daily Mail overtakes Sun News UK's chief executive Mike Darcey has stressed he is now focusing on total paid-for sales of The Sun's multimedia brand as the Daily Mail overtakes it to become the biggest selling Saturday newspaper.     So much for an Olympic hangover - 2013 has been another momentous year By any measure, 2013 has failed to meet expectations. Following the once-in-a-lifetime highs of London 2012, this was tipped to be a rather uneventful 12 months.     ZenithOptimedia plots new network with Walker Media Instead of folding its new acquisition into the main network, Publicis Groupe is eyeing expansion, Maisie McCabe writes.     Financial Times ready for global transformation under Hughes As the FT prepares to launch a single global edition, its deputy chief executive and global commercial chief tells Arif Durrani why the newspaper is as relevant as ever.     Do not send a corporate Christmas card, and other tips for the festive season This is my last column before the festive season, so here is a handy Future Of Media Christmas Gift Guide. You might like to imagine it as a magazine supplement with lots of cut-out items against a white background, divided into those annoying lifestyle categories such as "dads" and "foodies" and "neighbours with attitude".     Cinema makes a play for brands after digital reboot DCM hopes its £200 million investment in technology will revolutionise cinema advertising. David Benady reports.   Latest blogs   Will online ads ruin Christmas as well as UX? There is an interesting debate going on between the advertising industry and those that look into it from the outside about what's best for the consumer.     The mistaken death of the British High Street The High Street is not dead, it's just changing around the new holy trinity of modern retail - bricks, clicks and touch - says Primesight's commercial director, Chris Forrester.     Forget bear and hare and think Daily Mail for efficient sales John Lewis and Sainsbury's ads have clearly captured the imagination, but are they really driving sales efficiently, asks Rosemary Gorman, group ad director at Mail Newspapers.     MEC's Steve Hatch on advertising's best week ever, possibly MEC's chief executive Steve Hatch talks about three great ads launched in a week, and what it all could mean for the media.     IMterview: Brand videos this Christmas a dearth of emotional porn Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.

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