Friday, 20 December 2013

Campaign Daily Fix - PHD retains Porsche, MPs urge payday loan ad ban, Thomas Cook Christmas ads, Auto Trader, Viral chart & more...

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Latest news
PHD retains €70m global Porsche media account
by Arif Durrani,
20 December 2013, 11:02AM
PHD retains €70m global Porsche media account
PHD Worldwide has retained the estimated €70 (£60m) million global Porsche media account following a competitive review against a GroupM agency.
MPs urge ban on payday loan ads on kids' TV
by James Swift,
20 December 2013, 12:03PM
MPs urge ban on payday loan ads on kids' TV
Payday lenders should be banned from advertising during programmes aimed at children, a committee of MPs has said.
Thomas Cook launches two-pronged attack with Christmas booking season ads
by James Swift,
20 December 2013, 09:27AM
Thomas Cook launches two-pronged attack with Christmas booking season ads
Thomas Cook is launching a two-pronged attack on the Christmas holiday booking season and is upping its adspend to £15 million.
Auto Trader readies ad assault to back digital future
by Annabelle Collins,
20 December 2013, 08:00AM
Auto Trader readies ad assault to back digital future
Auto Trader is to launch a major new ad campaign on Boxing Day to communicate the simplicity, speed and functionality its all-digital products offer buyers and sellers.
Campaign Viral Chart: Grumpy Cat makes his debut
by Ben Hall,
20 December 2013, 07:12AM
Campaign Viral Chart: Grumpy Cat makes his debut
Grumpy Cat, the popular internet meme, has entered the viral chart for the first time this week in a Christmas ad for Friskies cat food.
Starcom MediaVest to move outdoor to Posterscope
by Maisie McCabe,
20 December 2013, 11:45AM
Starcom MediaVest to move outdoor to Posterscope
Starcom MediaVest Group (SMG) is to award its outdoor media business to Dentsu's Posterscope from WPP's Kinetic.
Partners Andrews Aldridge bulks creative team with triple hire
by James Swift,
20 December 2013, 08:48AM
Partners Andrews Aldridge bulks creative team with triple hire
Partners Andrews Aldridge has boosted its creative team with three new hires, including senior copywriter Scott Vaux-Nobes from CMW.
Doner London swallows design shop to become Fiat's lead UK digital agency
by James Swift,
20 December 2013, 11:06AM
Doner London swallows design shop to become Fiat's lead UK digital agency
Integrated agency Doner London has absorbed digital design shop Yuki Media after being appointed to handle Fiat Group's UK digital work.
The Landmark Trust hires MBA
by Annabelle Collins,
20 December 2013, 08:00AM
The Landmark Trust hires MBA
The Landmark Trust, a charity that renovates historic buildings and then lets them out for holidays, has hired the integrated creative agency MBA to revamp its digital strategy.

Latest Work

Google "zeitgeist" by Adam & Eve/ DDB
19 December 2013, 09:50AM
Google
Google has released a series of ads documenting the most searched-for terms of 2013. The spots, created by Adam Eve/DDB, show themes being typed into the Google search bar such as "new beginnings" and "goodbyes" that are accompanied by images o...
Old Spice "gentleman hunt - Scotland" by Leo Burnett
18 December 2013, 05:00PM
Old Spice
Old Spice takes viewers to Scotland in the second instalment of its "gentleman hunt". Leo Burnett created the online spot in which Isaiah Mustafa, Old Spice s brand spokesman, dons a kilt and discovers the most gentlemanly sport that has "ever graced...
Itaú "the great transformation" by Africa
17 December 2013, 05:00PM
Itaú
The Brazilian bank Ita has released a spot marking its sponsorship of Brazil's national football team and the 2014 World Cup. The ad, created Africa, will air on TV and in cinemas. It shows a giant stadium that spans the entire country sprouting fro...

Also in the news

Instagram reveals 'promising' results of Levi's and Ben & Jerry's ad trial
by Matthew Chapman, 20 December 2013, 09:13AM
Trading Places: this week's people moves
by Chris Harding, 20 December 2013, 09:00AM
DraftFCB acquires Inferno to run London
by James Swift, 19 December 2013, 01:45PM
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