Friday 6 December 2013

Media AM - Most tagged ads of 2013, JCDecaux, The Sun's Page Three, Unilever, FT

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Media AM Bulletin
06th December 2013
Shazam reveals most tagged ads of 2013  
Shazam reveals most tagged ads of 2013
Lily Allen's cover of 'Somewhere Only We Know' from the John Lewis Christmas spot is the most "tagged" song from an ad this year on the music app Shazam.
 
Julie France exits JCDecaux, replaced by Alan Sullivan  
Julie France exits JCDecaux, replaced by Alan Sullivan
Julie France, managing director of out-of-home specialist JCDecaux Airport, is leaving the company after seven years, to be replaced by sales director Alan Sullivan.
 
Things we like: Sony takes over The Sun's Page Three  
Things we like: Sony takes over The Sun's Page Three
Other things we like this week include UsVsTh3m reaching seven million uniques and growth in web shopping on Cyber Monday.
 
Unilever set to cut global marketing headcount by 12%  
Unilever set to cut global marketing headcount by 12%
Unilever is to slash its global marketing headcount by 12%, in an effort to reduce business costs amid slowing growth in emerging markets.
 
A view from the top  
A view from the top
I used the No 94 bus for ten years, had a driver for ten years and experienced every type of commute in between. Now, I have the best: by riverboat from Bankside to the Trinity Mirror offices in Canary Wharf - 20 minutes that put me in a good mood and remind me how lucky I am to work in one of the great cities of the world.
 
Media business rankings  
Media business rankings
6 December 2013: Goodstuff Communications adds one more account to its billings to end the year at number five.
 
The mistaken death of the British High Street  
The mistaken death of the British High Street
The High Street is not dead, it's just changing around the new holy trinity of modern retail - bricks, clicks and touch - says Primesight's commercial director, Chris Forrester.
 
Financial Times ready for global transformation under Hughes  
Financial Times ready for global transformation under Hughes
As the FT prepares to launch a single global edition, its deputy chief executive and global commercial chief tells Arif Durrani why the newspaper is as relevant as ever.
 
So much for an Olympic hangover - 2013 has been another momentous year  
So much for an Olympic hangover - 2013 has been another momentous year
By any measure, 2013 has failed to meet expectations. Following the once-in-a-lifetime highs of London 2012, this was tipped to be a rather uneventful 12 months.
 
ZenithOptimedia plots new network with Walker Media  
ZenithOptimedia plots new network with Walker Media
Instead of folding its new acquisition into the main network, Publicis Groupe is eyeing expansion, Maisie McCabe writes.
 
Do not send a corporate Christmas card, and other tips for the festive season  
Do not send a corporate Christmas card, and other tips for the festive season
This is my last column before the festive season, so here is a handy Future Of Media Christmas Gift Guide. You might like to imagine it as a magazine supplement with lots of cut-out items against a white background, divided into those annoying lifestyle categories such as "dads" and "foodies" and "neighbours with attitude".
 
Will 2014 see strong growth in media?  
Will 2014 see strong growth in media?
The latest Group M adspend predictions suggest there may finally be light at the end of the tunnel. By Mark Banham.
 
Cinema makes a play for brands after digital reboot  
Cinema makes a play for brands after digital reboot
DCM hopes its £200 million investment in technology will revolutionise cinema advertising. David Benady reports.
 
My Media Week: Justin Stephenson  
My Media Week: Justin Stephenson
This week, Justin Stephenson, director of ad sales, A+E Networks UK, pitches, plots and plans, while thinking about exercise.
 
Latest blogs
Forget bear and hare and think Daily Mail for efficient sales  
Forget bear and hare and think Daily Mail for efficient sales
John Lewis and Sainsbury's ads have clearly captured the imagination, but are they really driving sales efficiently, asks Rosemary Gorman, group ad director at Mail Newspapers.
 
MEC's Steve Hatch on advertising's best week ever, possibly  
MEC's Steve Hatch on advertising's best week ever, possibly
MEC's chief executive Steve Hatch talks about three great ads launched in a week, and what it all could mean for the media.
 
IMterview: Brand videos this Christmas a dearth of emotional porn  
IMterview: Brand videos this Christmas a dearth of emotional porn
Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.
 
Non-mobile publishers face search engine peril  
Non-mobile publishers face search engine peril
Unless more digital publishers start implementing a mobile site strategy, Google's going to start to penalising them in natural search rankings, believes Vibrant Media's Fiona Salmon.
 
Twitter IPO should be welcomed by the ad industry  
Twitter IPO should be welcomed by the ad industry
The long-awaited floatation of Twitter should be a positive step for the advertising industry.
 
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