| Why brands should try something different this Christmas | | 05 December 2013, 12:31PM |  The lead up to the Christmas season and subsequent January sales period is traditionally a time when brands look for deep engagement with family audiences. But gaining cut through against so many other products fighting for the same attention can be a huge struggle.
| | | | | | | Amazon goes viral with new flying robot delivery service | | 05 December 2013, 10:38AM | 
Top trending viral ad campaigns: According to a recent viral video announcement that went live at the weekend, soon you'll be able to order a parcel from Amazon and get it delivered to your door within 30 minutes via a flying robot! I know, sounds like something out of a sci-fi film right?
| | | | Tweeters and Facebook users to be advised on contempt of court risks | | 04 December 2013, 12:05PM |  One of the more unglamorous, but vital, sections of the government are the Law Officers. The Attorney General and Solicitor General are politicians and members of the Cabinet who act as the government's lawyers. They act for the government in court and provide legal advice.
| | | | Unilever take content marketing mainstream and control the data | | 04 December 2013, 11:12AM |  When brands such as Unilever spend more and more money on sophisticated content marketing you know that it's become mainstream. The way they have done it also means that they control the data and save significant media costs.
| | | | Is it time to revisit your company's social media policy? | | 04 December 2013, 10:30AM |  Let’s face it: As a business owner, a social media policy may not be at the forefront of your mind. You wear multiple hats — it may seem hard to find the time to revisit a policy that is already in place! However, without having a solid, well-thought out social media policy, the use of social media in the workplace may have its consequences — and they may not always be positive. Words that are posted on social media can spread like rapid fire, and if both you and your employees are not careful, it may hurt the reputation and image of the company.
| | | | Why are so many brands looking to the past for positioning? | | 03 December 2013, 11:52AM |  From apps like Instagram, to brands like Soap and Glory, vintage is 'in' and brands have jumped on this bandwagon, embracing their histories to capture new audiences, along with reengaging the old. Retailers aren't just tapping into the past for the baby boomers, they are also busy playing on other nostalgia for all generations.
| | | | Business convergence: the key to retail transformation | | 03 December 2013, 10:56AM |  The press has devoted many pages to the future of retail - experts from all parts of the industry have shared their opinions and proposed their solutions. If you have the time and inclination to read through them all, a common theme begins to emerge: in order to succeed, retailers need to embrace 'multichannel' (and more recently 'omnichannel') and in doing so, become all things to all customers. But, as digital, and particularly mobile, becomes ever more ingrained in our everyday lives (when was the last time you didn't turn to your laptop or smartphone when you wanted to find something out?), it becomes increasingly clear that the pundits are looking in the wrong direction.
| | | | How marketing departments can become digital, Pt 1 | | 03 December 2013, 10:42AM |  It can be incredibly confusing reading articles and research papers that want you to adopt change, embrace change and trust change to progress in the world of digital.
If all we did was to accept and adopt a change mindset, businesses all over the world would be in potential chaos. Yet, the digital world is changing exponentially and that means that dealing with change is not only inevitable, it's a business imperative.
| | | | Key viral marketing trends in the alcohol and soft drinks sector - 2013 | | 03 December 2013, 10:00AM |  Historically, soft drinks and alcohol companies have had a strong association with a certain type of lifestyle, your beverage of choice being seen as both an extension of who you are and who you want to be. For this reason drinks brands tend to use quite a specific set of viral conversation triggers to appeal to their target audiences.
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