Media AM - I'm A Celebrity..., TV spend, News UK, SMG, The Economist, Digital Trends

	View in web browser Add to safe senders list

09th December 2013

ITV's 'I'm A Celeb..' final peaks with 11.9 million ITV's 'I'm A Celebrity...Get Me Out of Here!' final was the highest-rating programme on TV last night, with a peak audience of 11.9 million tuning in to watch Westlife star Kian Egan crowned 'King of the Jungle'.     More evidence of strong TV spend in second half of 2013 The unexpected revival and booming television advertising in the second half of 2013 has been supported by new forecasts from ZenithOptiomedia today.     News UK's Darcey focuses on 'total sales' as Daily Mail overtakes Sun News UK's chief executive Mike Darcey has stressed he is now focusing on total paid-for sales of The Sun's multimedia brand as the Daily Mail overtakes it to become the biggest selling Saturday newspaper.     SMG promotes Brown to lead LiquidThread Starcom MediaVest Group has promoted its head of SEO, Andrea Brown, to managing director of its content arm LiquidThread in London.     The Economist celebrates Nelson Mandela's life with interactive film The Economist, in partnership with AMV BBDO, has released an interactive film to commemorate the achievements of Nelson Mandela.     Digital Trends: UK consumers chose specialist social networks A quarter (25 per cent) of UK consumers are communicating using more specialist social networks dedicated to their precise needs*.     Financial Times ready for global transformation under Hughes As the FT prepares to launch a single global edition, its deputy chief executive and global commercial chief tells Arif Durrani why the newspaper is as relevant as ever.     So much for an Olympic hangover - 2013 has been another momentous year By any measure, 2013 has failed to meet expectations. Following the once-in-a-lifetime highs of London 2012, this was tipped to be a rather uneventful 12 months.     ZenithOptimedia plots new network with Walker Media Instead of folding its new acquisition into the main network, Publicis Groupe is eyeing expansion, Maisie McCabe writes.     Do not send a corporate Christmas card, and other tips for the festive season This is my last column before the festive season, so here is a handy Future Of Media Christmas Gift Guide. You might like to imagine it as a magazine supplement with lots of cut-out items against a white background, divided into those annoying lifestyle categories such as "dads" and "foodies" and "neighbours with attitude".     Will 2014 see strong growth in media? The latest Group M adspend predictions suggest there may finally be light at the end of the tunnel. By Mark Banham.     Cinema makes a play for brands after digital reboot DCM hopes its £200 million investment in technology will revolutionise cinema advertising. David Benady reports.     My Media Week: Justin Stephenson This week, Justin Stephenson, director of ad sales, A+E Networks UK, pitches, plots and plans, while thinking about exercise.   Latest blogs   The mistaken death of the British High Street The High Street is not dead, it's just changing around the new holy trinity of modern retail - bricks, clicks and touch - says Primesight's commercial director, Chris Forrester.     Forget bear and hare and think Daily Mail for efficient sales John Lewis and Sainsbury's ads have clearly captured the imagination, but are they really driving sales efficiently, asks Rosemary Gorman, group ad director at Mail Newspapers.     MEC's Steve Hatch on advertising's best week ever, possibly MEC's chief executive Steve Hatch talks about three great ads launched in a week, and what it all could mean for the media.     IMterview: Brand videos this Christmas a dearth of emotional porn Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.     Non-mobile publishers face search engine peril Unless more digital publishers start implementing a mobile site strategy, Google's going to start to penalising them in natural search rankings, believes Vibrant Media's Fiona Salmon.

Manage Bulletins Unsubscribe