| Tom Daley uses social media to come out, and bypass media and PR | | 02 December 2013, 1:21PM |  After winning Olympic medals and other major titles, British diver Tom Daley is used to being covered by the mainstream media and surrounded by PR people. Today though, he bypassed it all and used a camera phone and YouTube to get his message out, exactly as he wanted it.
| | | | Testing the strength of the paywall | | 02 December 2013, 12:37PM |  In 2010, The Times caused huge controversy when it moved its online content behind a paywall, a 'crazy move' even according to Mike Darcey, the man who would become CEO of News UK. However, we have since seen a shift in approach, with four national UK publications now operating a paywall system; The Sun and The Telegraph having introduced their schemes over recent months. While it is unsurprising that publishers are looking to monetise online content, paywalls introduce a new set of challenges for their sales and marketing teams.
| | | | Why data sharing could be good for online publishers | | 02 December 2013, 12:21PM |  There are certain factors in marketing that everyone knows are important - but somehow they never quite seem to reach their potential. Mobile is one. Every year for the past 15 years has been named 'The Year of Mobile'! And yet mobile marketing is still a tiny part of most marketers' thinking. It's the same with data.
| | | | Creating the world's most personalised retail website | | 02 December 2013, 11:59AM |  Today's consumers have high expectations when it comes to online shopping. Having experienced the level of uniquely tailored recommendations and content offered by large industry players like Amazon and eBay, shoppers now expect a similar standard from their other brands of choice. As a result, increasing numbers of retailers are striving to meet these expectations, with Shop Direct leading the pack.
| | | | | | | Peaches Geldof apologises for tweeting names involved in Ian Watkins case | | 29 November 2013, 12:00PM |  The awful case of Ian Watkins, the lead singer of Lostprophets who pleaded guilty to charges of attempting to rape a baby and other offences this week, obviously triggered a lot of conversations on Twitter. Not only were his crimes extremely serious and upsetting, but many users remember Watkins as the singer of a band they grew up liking.
| | | | Nine tenets of retail experience strategy | | 29 November 2013, 11:00AM |  Having executed immersive retail experiences for several big-name brands across the world, I’ve observed nine simple tenets that ensure companies get maximum impact and return-on-investment from their activities. Of course, it may not be immediately possible to hit all of these aspects in the first iteration of a digital engagement (in this case the digital reinvention of a bricks-and-mortar location), but the plan should be to properly explore as many as make sense for the strategy, budget, brand and business context.
| | | | Instagram's instant messaging - a no-brainer innovation? | | 29 November 2013, 10:42AM |  Instant messaging has been on the rise in recent years, as a way to keep people using social networks, but also to help maintain privacy for users. For instance, it is widely known that social networks have had problems, such as Facebook with its trouble keeping its teen audience. They are therefore moving towards using mobile messaging services. It is therefore not surprising that a report from Gigaom suggests that Facebook-owned Instagram may be working on its next big feature - instant messaging.
| | | | Tyson preserved Holyfield's ear and returned it after 16 years | | 29 November 2013, 10:37AM | 
Brand Viral Trends: When Mike Tyson caused a sporting scandal by biting off half of Evander Holyfield's ear back in 1997, I bet nobody ever imagined that he would have kept it preserved in formaldehyde, only to return it in a gift box 16 years later!
| | | | If Facebook were to shut overnight what would happen? | | 28 November 2013, 12:58PM |  Imagine this. The morning alarm goes and you rise. You're midway through your morning routine when you first swipe to open your phone and face the day. You check Facebook (in fact some studies suggest that almost half of us check on social media app during this time[1]). It fails to load for some reason. You head to Twitter and read the news that Facebook has shut down.
So, if Facebook were to shut overnight, what would happen?
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