Tuesday 17 December 2013

Breaking news from Brand Republic - Beyonce, IPC Media, Peugeot, Dixons, Guardian US

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Latest news
Beyoncé album smashes iTunes record after dropping 'boring' marketing build up
Beyoncé album smashes iTunes record after dropping 'boring' marketing build up
by Matthew Chapman
17 December 2013, 09:12AM
Beyoncé's new album has become the fastest selling album on iTunes after selling 828,773 albums in its first three days, without using a traditional marketing campaign.
IPC Media hires Marcus Rich as chief executive
IPC Media hires Marcus Rich as chief executive
by Maisie McCabe
16 December 2013, 02:39PM
IPC Media has hired Marcus Rich, the commercial managing director at DMG Media, as its new chief executive, replacing Sylvia Auton.
Peugeot seeks brand desirability with international ad campaign
Peugeot seeks brand desirability with international ad campaign
by Alex Brownsell
17 December 2013, 09:30AM
Peugeot is seeking to move its brand "upmarket" with an international brand campaign focusing on the design aesthetics of its cars.
Digital display ad market unites to stamp out ad misplacement
Digital display ad market unites to stamp out ad misplacement
by Matthew Chapman
17 December 2013, 08:46AM
All the representatives of the UK's digital display advertising market have joined forces to set up a good practice guide in an attempt to prevent ads being placed next to inappropriate content.
Dixons records five-fold increase in profits on back of service push
Dixons records five-fold increase in profits on back of service push
by Matthew Chapman
17 December 2013, 09:09AM
Dixons Retail, the owner of the Currys and PC World brands, has posted a five-fold increase in underlying profits in the UK and Ireland, with profits hitting £31.4m for the six months to 31 October.
David Pemsel promoted as the chief executive of Guardian US exits
David Pemsel promoted as the chief executive of Guardian US exits
by Maisie McCabe
16 December 2013, 04:30PM
David Pemsel, the chief commercial officer of Guardian News & Media, has been promoted to deputy chief executive of GNM, as the chief executive of Guardian US, Michael Bloom, exits the company.

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Also in the news
EE's Spencer McHugh: In 2014 mobile marketing will no longer be an afterthought
by Spencer McHugh, 17 December 2013, 08:00AM
Schwarzkopf to sponsor Loose Women
by Annabelle Collins, 16 December 2013, 03:35PM
Airbnb transforms homes into bird houses in debut campaign
by Loulla-Mae Eleftheriou-Smith, 16 December 2013, 03:30PM
Government's Ed Vaizey delays radio switchover
by Arif Durrani, 16 December 2013, 12:34PM

From the blogs

The Wall blog

PLUS CA CHANGE
Dave Trott
17 December 2013, 9:15AM
Picture Perfect: The Power of Sponsored Content on Instagram
Ipsos MediaCT
16 December 2013, 5:13PM
The funniest ads of 2013
Campaign Guest
16 December 2013, 3:42PM
Pub fires head chef - too bad he runs their Twitter account
Charlotte Henry
16 December 2013, 11:59AM
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From our partners
Branded & Targeted Bespoke Emails to the Argos Consumer Database
Branded & Targeted Bespoke Emails to the Argos Consumer Database
by getmemedia
16 December 2013, 11:36AM
An opportunity for brands to reach consumers through argos.co.uk and their award winning email base of over 5 million consumers.
Digital Trends: Consumers create marketing opportunities online as they look to unleash their own creativity
Digital Trends: Consumers create marketing opportunities online as they look to unleash their own creativity
by Microsoft
11 December 2013, 08:00AM
Consumers are looking to unleash their creativity online as a Microsoft study has found that a third (33 per cent) of UK respondents said they'd be interested in making their own digital products and services*.
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