Wednesday 4 December 2013

Campaign Daily Fix - Clients and agencies urged to resolve procurement row, Activision seeks social shop, Branded video sharing increases

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Clients and agencies urged to resolve procurement row
by Maisie McCabe,
04 December 2013, 10:00AM
Clients and agencies urged to resolve procurement row
The Marketing Agencies Association, whose members include Iris and The MarĂ‚­keting Store, has called for a "crisis summit" to discuss "counterproductive demands" by advertisers.
Activision seeks social shop
by James Swift,
04 December 2013, 08:49AM
Activision seeks social shop
Activision Blizzard, the computer games company that publishes 'Call of Duty', is looking to appoint its first social media agency across Europe.
Infographic: Dove viral sharing up 70-fold since 2006
by Ben Hall,
04 December 2013, 08:30AM
Infographic: Dove viral sharing up 70-fold since 2006
Sharing of branded video has increased 50-fold since 2006, with Unilever's Dove "real beauty sketches" experiencing close to a 70-fold increase on the brand's most shared ad in 2006 compared to 2013.
Campaign A List party 2013: in pictures
by Staff,
04 December 2013, 10:43AM
Campaign A List party 2013: in pictures
View our gallery of highlights from this year' Campaign A List party, including shots of: Steve Hatch, Facebook's incoming UK and Ireland regional director; James Murphy, Adam & Eve/DDB founder; and Toby Horry, Dare's managing director.
Let There Be Beer ad banned for breaking alcohol rules
by James Swift,
04 December 2013, 11:07AM
Let There Be Beer ad banned for breaking alcohol rules
The Advertising Standards Authority has banned a beer ad for the Coalition of UK Brewers after finding it broke the rules by implying alcohol made people popular and was important for social success.
Vizeum wins £10m MoreThan media account
by Arif Durrani,
04 December 2013, 12:21PM
Vizeum wins £10m MoreThan media account
Aegis Media's Vizeum has won the £10 million media planning and buying business for RSA's insurance brand MoreThan, previously held by Starcom MediaVest Group.
Maxus hires TalkSport's Laura Wade to run partnerships division
by Louise Ridley,
04 December 2013, 08:59AM
Maxus hires TalkSport's Laura Wade to run partnerships division
Maxus has launched Maxus Partnerships, a content and sponsorships division, and hired Laura Wade, the head of digital at UTV's TalkSport and Sport magazine, to run it.
Spotify reprimanded over 'F you' Lily Allen recommendation
by Matthew Chapman,
04 December 2013, 08:00AM
Spotify reprimanded over 'F you' Lily Allen recommendation
Spotify has been censured by the ad watchdog for emailing a track recommendation to users that promoted a Lily Allen song with the words "give it a try. Fuck you".
Promoted
Dutch courage and free thinking still blaze a trail
by Philip Smith,
28 November 2013, 10:35AM
Dutch courage and free thinking still blaze a trail
It may be only 12 months since Campaign's last special report on the ad market in Amsterdam, but you will find much that is new and, I hope, inspiring and illuminating on the following pages.

________

Also in the News

Waitrose hides Willy Wonka-style tickets in Heston Blumenthal chocolates
by Matthew Chapman, 04 December 2013, 11:54AM
Attorney general to take action against Twitter and Facebook users committing contempt of court
by Loulla-Mae Eleftheriou-Smith, 04 December 2013, 11:17AM
In pictures: Shortlist Media's Christmas party 2013
by Louise Ridley, 04 December 2013, 09:23AM
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