Media AM - Microsoft, Facebook, Domino's Pizza, IPA, media agencies

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03rd December 2013

Microsoft to promote Simon Davies to US general manager role Microsoft's UK sales director Simon Davies is to be promoted to the US-based role of general manager, west coast, Microsoft advertising and online.     Children are joining Facebook at 13, says Asda survey Children are joining Facebook at an average age of 13 years and two months, and are tweeting for the first time aged 14 years and one month, according to Asda's Mumdex panel.     It's a pizza delivery! Domino's parodies BA's #Lookup ads The flash of a headlight, the familiar blue box attached to the back of a delivery bike, and a child pointing downwards at the pizza-man as he sets off on his mission.     IPA and MAA condemn GSK's bonus requests Advertising industry trade bodies have condemned a bid by the pharma giant GlaxoSmithKline to get its agencies to make "bonus" payments to remain on its roster.     Media agencies: do not not forget how you got here Media agencies were born not too long ago from a breakdown in communication, today's agencies are warned not to make the same mistake with clients by industry stalwart, Brian Jacobs.     Nguyen utilises shopping habits for eBay ad offering The head of eBay Advertising tells Louise Ridley why the shopping site makes a far more compelling advertising platform than social networks.     A Smooth takeover? It has been anything but After the latest setback for Global Radio following its purchase of GMG Radio, Maisie McCabe predicts the next step.     Has the Sun+ football move paid off? Is using Premier League highlights as the main selling point the right strategy for The Sun, Mark Banham wonders.     Walker Media becoming part of Publicis Groupe? You couldn't make it up Much has been written already about Publicis Groupe's acquisition of Walker Media this week but, as is so often the way, many of those first drafts will require a rewrite.     The return to sharing and co-operation is one way to take on the tech giants Last week, we lamented the fading of the "web 2.0" dream: the erosion of a data-sharing economy based on feeds and APIs, specifically the demise of LastGraph, which made listening maps based on a feed from Last.fm.     Brands and agencies gear up for Brazil 2014 Major ad deals are being negotiated ahead of the World Cup, with mobile and social media front of mind. By David Benady.   Latest blogs   Forget bear and hare and think Daily Mail for efficient sales John Lewis and Sainsbury's ads have clearly captured the imagination, but are they really driving sales efficiently, asks Rosemary Gorman, group ad director at Mail Newspapers.     MEC's Steve Hatch on advertising's best week ever, possibly MEC's chief executive Steve Hatch talks about three great ads launched in a week, and what it all could mean for the media.     IMterview: Brand videos this Christmas a dearth of emotional porn Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.     Non-mobile publishers face search engine peril Unless more digital publishers start implementing a mobile site strategy, Google's going to start to penalising them in natural search rankings, believes Vibrant Media's Fiona Salmon.     Twitter IPO should be welcomed by the ad industry The long-awaited floatation of Twitter should be a positive step for the advertising industry.

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