Media PM - Hearst, My Media Week, Festive magazine covers, Olympic hangover,

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11th December 2013

Hearst introduces agency director and creative director roles in restructure Hearst Magazines UK, the Cosmopolitan and Good Housekeeping publisher, is planning to overhaul its sales structure by hiring four agency directors, a creative director and a business marketing head.     My Media Week: Remy Kirk This week, Remy Kirk, ad director at Absolute Radio, talks (top secret) World Cup plans with Starcom, readies this year's Christmas Session and joins Wrighty in making a few sales calls     Festive magazine covers: Santa returns to Radio Times for first time since 2009 Father Christmas made a comeback on magazine covers this year with his first appearance on the front of Radio Times since 2009, when he was banished as a "symbol of indulgence" during tight times.     So much for an Olympic hangover - 2013 has been another momentous year By any measure, 2013 has failed to meet expectations. Following the once-in-a-lifetime highs of London 2012, this was tipped to be a rather uneventful 12 months.     ZenithOptimedia plots new network with Walker Media Instead of folding its new acquisition into the main network, Publicis Groupe is eyeing expansion, Maisie McCabe writes.     Do not send a corporate Christmas card, and other tips for the festive season This is my last column before the festive season, so here is a handy Future Of Media Christmas Gift Guide. You might like to imagine it as a magazine supplement with lots of cut-out items against a white background, divided into those annoying lifestyle categories such as "dads" and "foodies" and "neighbours with attitude".     Cinema makes a play for brands after digital reboot DCM hopes its £200 million investment in technology will revolutionise cinema advertising. David Benady reports.     Will 2014 see strong growth in media? The latest Group M adspend predictions suggest there may finally be light at the end of the tunnel. By Mark Banham.     Things we like: Sony takes over The Sun's Page Three Other things we like this week include UsVsTh3m reaching seven million uniques and growth in web shopping on Cyber Monday.   Latest blogs   Will online ads ruin Christmas as well as UX? There is an interesting debate going on between the advertising industry and those that look into it from the outside about what's best for the consumer.     The mistaken death of the British High Street The High Street is not dead, it's just changing around the new holy trinity of modern retail - bricks, clicks and touch - says Primesight's commercial director, Chris Forrester.     Forget bear and hare and think Daily Mail for efficient sales John Lewis and Sainsbury's ads have clearly captured the imagination, but are they really driving sales efficiently, asks Rosemary Gorman, group ad director at Mail Newspapers.     MEC's Steve Hatch on advertising's best week ever, possibly MEC's chief executive Steve Hatch talks about three great ads launched in a week, and what it all could mean for the media.     IMterview: Brand videos this Christmas a dearth of emotional porn Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.   Broadcast Associate Director, Media Planning , Searchlight An attractive salary is available to the successful candidate., London (City of) Digital Account Director , SYLEX Recruitment £45000 to £55000 per annum, London Key Account Manager , b3-media Up to £30k + com + car allowance + bens, Kent Exhibition Sales Executive , b3-media £16000 - £18000 + £6k com, Essex Print & Online Sales Executives - Leading Media Brand , Shape Media £20,000 rising to £22,000 base + uncapped monthly commission. OTE £30K+, Central London

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