Wednesday, 18 December 2013

Campaign Daily Fix - We Are Social bought, Mini ad banned, VCCP on its Campaign of the Year, Google zeitgeist, Sky, Durex, Bauer

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Latest news
Chinese marketing company buys We Are Social
by Maisie McCabe,
18 December 2013, 08:41AM
Chinese marketing company buys We Are Social
BlueFocus Communication Group, the Chinese marketing services firm, has bought the majority of We Are Social, the social and digital agency, for an initial £18.7 million.
Mini ad banned for encouraging dangerous driving
by Annabelle Collins,
18 December 2013, 12:01AM
Mini ad banned for encouraging dangerous driving
Mini has had an outdoor ad banned by the Advertising Standards Agency for being irresponsible and likely to encourage dangerous driving.
VCCP's Thornton credits Bailes with O2's Campaign of the Year success
by Georgina Brazier,
18 December 2013, 09:27AM
VCCP's Thornton credits Bailes with O2's Campaign of the Year success
Jim Thornton, the creative director at VCCP, attributes the recent success of the agency in The Annual 2013 from Campaign to the executive creative director, Darren Bailes.
Karen Stacey to leave Bauer Media
by Maisie McCabe,
18 December 2013, 11:04AM
Karen Stacey to leave Bauer Media
Karen Stacey, the head of broadcast sales and Bauer Access at Bauer Media, is leaving the company at the end of 2013 after 16 years.
Google reveals most searched-for events in 2013 Zeitgeist campaign
by James Swift,
18 December 2013, 11:17AM
Google reveals most searched-for events in 2013 Zeitgeist campaign
Google has documented the most searched-for terms of the year in its 2013 'Zeitgeist' video campaign.
Sky rapped for broadcasting Durex ad after Ice Age 4
by Annabelle Collins,
18 December 2013, 12:01AM
Sky rapped for broadcasting Durex ad after Ice Age 4
The Advertising Standards Authority (ASA) has reprimanded BSkyB after it showed a Durex ad after the transmission of 'Ice Age 4' on Sky Movies Premiere.
Reckitt Benckiser retains ZenithOptimedia to £80m UK media
by Maisie McCabe,
18 December 2013, 10:34AM
Reckitt Benckiser retains ZenithOptimedia to £80m UK media
Reckitt Benckiser, the owner of Cillit Bang and Durex, has retained ZenithOptimedia to its £81 million UK media planning and buying account.
SapientNitro responds to Digital Innovation Agency accolade
by Sarah Johnson,
18 December 2013, 09:38AM
SapientNitro responds to Digital Innovation Agency accolade
Nigel Vaz, SapientNitro's European managing director, has said that winning Campaign's Digital Innovation Agency of the Year in The Annual 2013 is "tremendous recognition".

Latest Work

Itaú "the great transformation" by Africa
17 December 2013, 05:00PM
Itaú
The Brazilian bank Ita has released a spot marking its sponsorship of Brazil's national football team and the 2014 World Cup. The ad, created Africa, will air on TV and in cinemas. It shows a giant stadium that spans the entire country sprouting fro...
Alma Mora "Carlalouis" by La Comunidad
17 December 2013, 03:25PM
Alma Mora
La Comunidad has created a steamy TV ad for the Argentinian wine brand Alma Mora. In the spot, a couple get so intimate that they begin to merge into one person. It was written by Nicol s Larroquet and Adri n Rey, and directed by Juan Cabral throu...
Old Spice "gentleman hunt - London" by Leo Burnett
17 December 2013, 10:11AM
Old Spice
Old Spice s brand spokesman, Isaiah Mustafa , is back in a series of online ads. Leo Burnett created the work, which is part of the "gentleman hunt" campaign to find out what makes UK men so manly. The first video is about London men, and is posted ...

Also in the news

ESI Media to handle London Live sales in-house
by Arif Durrani,
17 December 2013, 12:24PM
ESI Media to handle London Live sales in-house
ESI Media, the commercial team of the multimedia conglomerate owned by Evgeny Lebedev, will handle sales of its upcoming TV station London Live in-house, after reviewing the marketplace.
Media M&A activity tipped to increase in 2014
by Arif Durrani,
18 December 2013, 12:07PM
Media M&A activity tipped to increase in 2014
The number of mergers and acquisitions in the media sector is set to increase in 2014 as the wider economic outlook improves and the continuing pace of change means businesses cannot adapt fast enough with organic growth alone, according to a report.
Tiffany tops most-desired poll among high-spending fashion consumers
by Gemma Charles,
18 December 2013, 09:00AM
Tiffany tops most-desired poll among high-spending fashion consumers
Gifts from the upmarket jewellery retailer Tiffany are the ones consumers who spend more than £100 a month on clothes would most like to receive for Christmas, according to a new survey by specialist media agency Cream.
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