Monday 9 December 2013

Digital AM - Nelson Mandela, McLaren F1, Old Spice, TomTom, News UK

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The Economist celebrates Nelson Mandela's life with interactive film
The Economist celebrates Nelson Mandela's life with interactive film
by Gemma Charles
09 December 2013, 11:00AM
The Economist, in partnership with AMV BBDO, has released an interactive film to commemorate the achievements of Nelson Mandela.
Vodafone to replace McLaren F1 sponsorship with social media-led events
Vodafone to replace McLaren F1 sponsorship with social media-led events
by Matthew Chapman
09 December 2013, 08:57AM
Vodafone has revealed it will put on social-media driven events such as a "multi-sensory fireworks display" to replace its global sponsorship of McLaren F1.
Digital Trends: UK consumers chose specialist social networks
Digital Trends: UK consumers chose specialist social networks
by Microsoft
09 December 2013, 08:00AM
A quarter (25 per cent) of UK consumers are communicating using more specialist social networks dedicated to their precise needs*.
Old Spice brings Isiah Mustafa to UK in #GentleManHunt
Old Spice brings Isiah Mustafa to UK in #GentleManHunt
by Loulla-Mae Eleftheriou-Smith
09 December 2013, 08:42AM
Isiah Mustafa, the permanently shirtless Old Spice Guy, is back and in the UK for the brand's next marketing campaign to find the quintessential qualities of a British gentleman, captured under the hashtag #GentleManHunt.
Behind the scenes of TomTom's Comedy Car campaign
Behind the scenes of TomTom's Comedy Car campaign
by Ben Hall and Georgina Brazier
09 December 2013, 09:23AM
Campaign takes a look behind the scenes at TomTom's latest campaign on social media.
News UK's Darcey focuses on 'total sales' as Daily Mail overtakes Sun
News UK's Darcey focuses on 'total sales' as Daily Mail overtakes Sun
by Arif Durrani
09 December 2013, 07:30AM
News UK's chief executive Mike Darcey has stressed he is now focusing on total paid-for sales of The Sun's multimedia brand as the Daily Mail overtakes it to become the biggest selling Saturday newspaper.

Also in the news
David Cameron backs EE partnership with Tech City
by Matthew Chapman, 06 December 2013, 12:07PM
Viral review: Hyundai's 'Peep Show' ads work a treat
by Be On, 06 December 2013, 11:00AM
Twitter's top ten Christmas gifts: iPhone triumphs over PlayStation and Xbox
by Matthew Chapman, 06 December 2013, 11:19AM

From the blogs

The Wall

Infographic: forget about the selfie, get wise to the belfie
Polly Becker
09 December 2013, 10:31AM
How to sprinkle magic on the customer experience
Brand Learning
06 December 2013, 4:19PM
James Murphy and friends give sound career advice to young execs
NABS
06 December 2013, 1:25PM
Qatar Airways and Expedia team up to create Facebook app
Charlotte Henry
06 December 2013, 12:35PM
How marketing departments can become digital, Pt 2
Mel Ross
06 December 2013, 12:00PM
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