Media AM - Media in 2014, PHD, Starcom MediaVest, Sky, Metro

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20th December 2013

Media in 2014 will be harnessing connected experiences The power of mobility, the breath of platforms, the application of new data and the harnessing of connected experiences are set to guide marketing in 2014, says Mindshare's chief executive, Mark Creighton.     PHD retains €70m global Porsche media account PHD Worldwide has retained the estimated €70 (£60m) million global Porsche media account following a competitive review against a GroupM agency.     Starcom MediaVest to move outdoor to Posterscope Starcom MediaVest Group (SMG) is to award its outdoor media business to Dentsu's Posterscope from WPP's Kinetic.     Sky buys Dolphin and takes on Sony sales contract BSkyB has bought the Dolphin TV advertising sales house from Sony Pictures Television (SPT) and picked up the ad sales contracts for Sony's eight UK channels.     Auckland reforms former management team in Metro shake-up Steve Auckland, the former managing director of Metro newspaper who was reappointed to the same role in November, has rehired its former management team amid an ongoing restructure of the business.     Tube ad impressions up 5%, according to Route data Route, the out-of-home research body formerly known as Postar, has released more up-to-date data, which shows ad impressions on the London Underground are up by five per cent.     Auto Trader readies ad assault to back digital future Auto Trader is to launch a major new ad campaign on Boxing Day to communicate the simplicity, speed and functionality its all-digital products offer buyers and sellers.     Future promotes Nial Ferguson to MD Future, the special interest media group behind T3 and Total Film, has promoted its technology, film and games leader Nial Ferguson, to managing director of Future UK.     My Media Week: Steve Atkinson This week, Steve Atkinson, commercial director, Outdoor Plus, is in buoyant mood as the festive season kicks off with PHD's Christmas bash and Paul Frampton's pre-nuptial celebrations.     Karen Stacey to leave Bauer Media Karen Stacey, the head of broadcast sales and Bauer Access at Bauer Media, is leaving the company at the end of 2013 after 16 years.     The outdoor opportunity moving into 2014 The outdoor industry, for many decades a business steeped in paper and paste, has experienced unprecedented change in recent years and enters 2014 with a world of opportunities, says Eric Newnham, Talon's chief executive.     IPC Media hires Marcus Rich as chief executive IPC Media has hired Marcus Rich, the commercial managing director at DMG Media, as its new chief executive, replacing Sylvia Auton.     So much for an Olympic hangover - 2013 has been another momentous year By any measure, 2013 has failed to meet expectations. Following the once-in-a-lifetime highs of London 2012, this was tipped to be a rather uneventful 12 months.     ESI Media to handle London Live sales in-house ESI Media, the commercial team of the multimedia conglomerate owned by Evgeny Lebedev, will handle sales of its upcoming TV station London Live in-house, after reviewing the marketplace.   Latest blogs   Reflections on Web Summit: How 'Davos for geeks' reignited my passion for tech The dust has settled after Web Summit in Dublin earlier this quarter, but I can say that the start-up ethos I witnessed during the two-day conference has genuinely stayed with me.     Ed Vaizey seems 'clueless' So today was 'D day' in the radio industry, with "the announcement of the digital switchover", but Government minister Ed Vaizey appears "clueless", says radio DJ Edward Adoo.     Digital radio from an advertiser's view This coming Monday, Ed Vaizey, minister of culture, communications and the creative industries, will be speaking at the Go Digital Conference in London.     Beware the 13th: The media industry's unlucky number Blast - it's Friday the 13th. Don't step on the cracks in the pavement - tick. Don't walk under any ladders - tick. Don't pass the path of a black cat - tick. Check all your professional equipment is safe, secure and away from liquids - perhaps one for the to-do list.     Will online ads ruin Christmas as well as UX? There is an interesting debate going on between the advertising industry and those that look into it from the outside about what's best for the consumer.

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