| Enough scaremongering, let's deal with ad fraud | | 09 December 2013, 3:03PM |  Ad fraud is set to be one of the major issues facing advertisers in 2014. There's been a lot of scaremongering in tech media around ad-fraud, illegitimate traffic, bot-fraud and non-human traffic. For those not familiar with the topic, sophisticated schemes have been created and executed to generate large volumes of non-human or "fake" traffic and clicks from websites which in turn generates fraudulent ad views and revenue for these websites and organisations, while brands are left paying for it.
| | | | Eurobest, creative bravery - and risk | | 09 December 2013, 11:39AM |  Officially, this year's Eurobest theme was creative bravery. But for me, the overriding theme at last week’s event was risk-taking. As head of innovation, it's a theme that is very close to my heart; by definition, innovation is about finding new and better ways to solve problems – and 'new' generally infers an element of risk.
| | | | | | | Qatar Airways and Expedia team up to create Facebook app | | 06 December 2013, 12:35PM |  Expedia Media Solutions and Qatar Airways have joined forces, and created a Facebook app that gives users the chance to shows their travelling personality, create a personalised digital boarding pass, and win a return business class trip to anywhere in the world.
| | | | How marketing departments can become digital, Pt 2 | | 06 December 2013, 12:00PM |  In the first part of our brace of articles designed to help you manage a smooth transition to the digital world, we looked at how your digital vision, your business goals and your business framework all need to be reviewed for a digital age. On top of this we explained that to succeed in this brave new world, you need to be increasingly focused on your customer - not on yourself.
| | | | Why brands should try something different this Christmas | | 05 December 2013, 12:31PM |  The lead up to the Christmas season and subsequent January sales period is traditionally a time when brands look for deep engagement with family audiences. But gaining cut through against so many other products fighting for the same attention can be a huge struggle.
| | | | | | | Amazon goes viral with new flying robot delivery service | | 05 December 2013, 10:38AM | 
Top trending viral ad campaigns: According to a recent viral video announcement that went live at the weekend, soon you'll be able to order a parcel from Amazon and get it delivered to your door within 30 minutes via a flying robot! I know, sounds like something out of a sci-fi film right?
| | | | Tweeters and Facebook users to be advised on contempt of court risks | | 04 December 2013, 12:05PM |  One of the more unglamorous, but vital, sections of the government are the Law Officers. The Attorney General and Solicitor General are politicians and members of the Cabinet who act as the government's lawyers. They act for the government in court and provide legal advice.
| | | | Unilever take content marketing mainstream and control the data | | 04 December 2013, 11:12AM |  When brands such as Unilever spend more and more money on sophisticated content marketing you know that it's become mainstream. The way they have done it also means that they control the data and save significant media costs.
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