Breaking news from Brand Republic - Sienna Miller, Innocent Drinks, Vodafone, Old Spice, BT

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Sienna Miller stars in film for Ford Mustang's European arrival by Matthew Chapman 09 December 2013, 08:00AM The sleek contours of the Ford Mustang's body are shown off in a short film starring Hollywood actor Sienna Miller to mark the car's arrival in Europe for the first time in almost 50 years. Innocent focuses on emotion and charity in marketing overhaul by Loulla-Mae Eleftheriou-Smith 09 December 2013, 08:26AM Innocent Drinks has overhauled its marketing strategy to focus on emotional messaging and charity work rather than its individual products, which will be revealed in a £3.5m campaign launching in January. Vodafone to replace McLaren F1 sponsorship with social media-led events by Matthew Chapman 09 December 2013, 08:57AM Vodafone has revealed it will put on social-media driven events such as a "multi-sensory fireworks display" to replace its global sponsorship of McLaren F1. Digital Trends: UK consumers chose specialist social networks by Microsoft 09 December 2013, 08:00AM A quarter (25 per cent) of UK consumers are communicating using more specialist social networks dedicated to their precise needs*. Old Spice brings Isiah Mustafa to UK in #GentleManHunt by Loulla-Mae Eleftheriou-Smith 09 December 2013, 08:42AM Isiah Mustafa, the permanently shirtless Old Spice Guy, is back and in the UK for the brand's next marketing campaign to find the quintessential qualities of a British gentleman, captured under the hashtag #GentleManHunt. BT head of brand strategy Richard Bowyer to depart for Great Ormond St by Matthew Chapman 09 December 2013, 08:27AM BT is seeking a new head of global brand strategy to replace incumbent Richard Bowyer, who is leaving the company to join children's charity Great Ormond St Hospital. Also in the news Sponsor the 2014 Prima High Street Fashion Awards with Hearst by Getmemedia, 09 December 2013, 09:00AM Lessons marketers can learn from McDonald's' pursuit of the wrong kind of growth by Julian Birkinshaw, 09 December 2013, 08:00AM Review of the year 2013: all the marketing highs and lows by Rachel Barnes, 09 December 2013, 08:00AM News UK's Darcey focuses on 'total sales' as Daily Mail overtakes Sun by Arif Durrani, 09 December 2013, 07:30AM From the blogs How to sprinkle magic on the customer experience Brand Learning 06 December 2013, 4:19PM James Murphy and friends give sound career advice to young execs NABS 06 December 2013, 1:25PM Qatar Airways and Expedia team up to create Facebook app Charlotte Henry 06 December 2013, 12:35PM How marketing departments can become digital, Pt 2 Mel Ross 06 December 2013, 12:00PM Latest jobs Account Director - Digital Solutions Recruiter GoodEgg Digital Salary £50-80k + Bonus & Benefits Location Watford, Herts (only 20 mins from Euston) SENIOR ACCOUNT DIRECTOR - Partnerships agency - Central London - c. £50-60k Recruiter Judi Patton Salary £50-60k Location Central London Digital Brand Manager Recruiter McCormick Ltd Salary £ Competitive + Benefits Location Aylesbury, Buckinghamshire Brand Strategy Manager Recruiter Jarlett de Grouchy Salary £38000 - £45000 per annum + bonus + benefits Location London Senior UK Category Manager Recruiter McCormick Ltd Salary Haddenham, Buckinghamshire Location Aylesbury, Buckinghamshire EMEA Category Controller Recruiter McCormick Ltd Salary £ Competitive + Benefits Location Aylesbury, Buckinghamshire Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Customer Experience Is Changing: Are You Leading Or Falling behind? (Webcast) Many organisations are now using new technology and effective engagement... How To Grow Your Sales With Pinterest (Expert Reports) Pinterest has quickly become a popular destination for users looking to ... From Abandonment to Acquisition: 5 Tactics to Decrease Abandonment In Mobile Commerce (Expert Reports) Almost 20 years after the first online retail transaction, the growth cu... How Marketing Is Taking Charge: Leading The Customer Experience (Expert Reports) In the United States alone, roughly $83 billion is lost each year as a r... From our partners Biggr Picture competition winners announced by Laura Howes 05 December 2013, 10:00AM After scouring adland for its hidden talents, Campaign can finally reveal the winners of the Biggr Picture competition, in association with Flickr. Interconnected 2013 by Suzanne Bidlake 05 December 2013, 09:30AM The democratisation and disintermedi ation of media has brought about a level of interconnectedness that can make the world seem a more perilous place for brands, which now need to side-step clay-footedness at every turn. We used to call it "integr... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2013 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders