| Tweeters and Facebook users to be advised on contempt of court risks | | 04 December 2013, 12:05PM |  One of the more unglamorous, but vital, sections of the government are the Law Officers. The Attorney General and Solicitor General are politicians and members of the Cabinet who act as the government's lawyers. They act for the government in court and provide legal advice.
| | | | Unilever take content marketing mainstream and control the data | | 04 December 2013, 11:12AM |  When brands such as Unilever spend more and more money on sophisticated content marketing you know that it's become mainstream. The way they have done it also means that they control the data and save significant media costs.
| | | | Is it time to revisit your company's social media policy? | | 04 December 2013, 10:30AM |  Let’s face it: As a business owner, a social media policy may not be at the forefront of your mind. You wear multiple hats — it may seem hard to find the time to revisit a policy that is already in place! However, without having a solid, well-thought out social media policy, the use of social media in the workplace may have its consequences — and they may not always be positive. Words that are posted on social media can spread like rapid fire, and if both you and your employees are not careful, it may hurt the reputation and image of the company.
| | | | Why are so many brands looking to the past for positioning? | | 03 December 2013, 11:52AM |  From apps like Instagram, to brands like Soap and Glory, vintage is 'in' and brands have jumped on this bandwagon, embracing their histories to capture new audiences, along with reengaging the old. Retailers aren't just tapping into the past for the baby boomers, they are also busy playing on other nostalgia for all generations.
| | | | Business convergence: the key to retail transformation | | 03 December 2013, 10:56AM |  The press has devoted many pages to the future of retail - experts from all parts of the industry have shared their opinions and proposed their solutions. If you have the time and inclination to read through them all, a common theme begins to emerge: in order to succeed, retailers need to embrace 'multichannel' (and more recently 'omnichannel') and in doing so, become all things to all customers. But, as digital, and particularly mobile, becomes ever more ingrained in our everyday lives (when was the last time you didn't turn to your laptop or smartphone when you wanted to find something out?), it becomes increasingly clear that the pundits are looking in the wrong direction.
| | | | How marketing departments can become digital, Pt 1 | | 03 December 2013, 10:42AM |  It can be incredibly confusing reading articles and research papers that want you to adopt change, embrace change and trust change to progress in the world of digital.
If all we did was to accept and adopt a change mindset, businesses all over the world would be in potential chaos. Yet, the digital world is changing exponentially and that means that dealing with change is not only inevitable, it's a business imperative.
| | | | Key viral marketing trends in the alcohol and soft drinks sector - 2013 | | 03 December 2013, 10:00AM |  Historically, soft drinks and alcohol companies have had a strong association with a certain type of lifestyle, your beverage of choice being seen as both an extension of who you are and who you want to be. For this reason drinks brands tend to use quite a specific set of viral conversation triggers to appeal to their target audiences.
| | | | Tom Daley uses social media to come out, and bypass media and PR | | 02 December 2013, 1:21PM |  After winning Olympic medals and other major titles, British diver Tom Daley is used to being covered by the mainstream media and surrounded by PR people. Today though, he bypassed it all and used a camera phone and YouTube to get his message out, exactly as he wanted it.
| | | | Testing the strength of the paywall | | 02 December 2013, 12:37PM |  In 2010, The Times caused huge controversy when it moved its online content behind a paywall, a 'crazy move' even according to Mike Darcey, the man who would become CEO of News UK. However, we have since seen a shift in approach, with four national UK publications now operating a paywall system; The Sun and The Telegraph having introduced their schemes over recent months. While it is unsurprising that publishers are looking to monetise online content, paywalls introduce a new set of challenges for their sales and marketing teams.
| | | | Why data sharing could be good for online publishers | | 02 December 2013, 12:21PM |  There are certain factors in marketing that everyone knows are important - but somehow they never quite seem to reach their potential. Mobile is one. Every year for the past 15 years has been named 'The Year of Mobile'! And yet mobile marketing is still a tiny part of most marketers' thinking. It's the same with data.
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