Wednesday 11 December 2013

The Wall > The power of a well-crafted image and a great story

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The power of a well-crafted image and a great story
11 December 2013, 12:57PM

nathan laneIn this age of big data, the need to communicate complex information quickly, persuasively and accurately is greater than ever. As I discussed in a column for Wired, the days when insights professionals, particularly market researchers, could send their best clients a pile of data tables and a few pages of bullet points are long gone.

Could Christmas TV ads work just as well online?
11 December 2013, 12:34PM

John Lewis Christmas ad 2013The annual Christmas TV commercial is an important point in the calendar year for advertisers and consumers alike, but will we ever see the day where one of the big retail brands bypass TV all together and launch their Christmas campaign purely online? Paps Shaikh, European GM, Say Media explores the pros and cons around whether it's possible to create a new tradition in the digital space.

Understanding the best time to advertise
10 December 2013, 1:05PM

time waitingCyber Monday has been and gone. Early indications will have begun to reveal its winners and losers - retailers and marketers will either be popping champagne corks or looking at what they could have done better to engage customers during this critical sales high in the year. Barclaycard said an average of £312,500 was being spent online every minute on Monday 2nd December, with Amazon UK claiming Monday was its busiest day ever, with 47 orders placed per second throughout the day. So it's no wonder companies time their marketing so carefully around it.

Tea Pigs brews up a tasty brand
10 December 2013, 1:02PM

Screen-Shot-2012-05-07-at-17.42.11How do you make tea sexy? Call your brand Tea Pigs and communicate in a way that acts more like a friend than a brand, have some very interesting flavours and become very customer focused.

Big ideas are timeless. It's how they engage consumers that sets them apart
10 December 2013, 12:55PM

old spice - social video manWhat makes a classic campaign? Style, substance, humour...?

Over the last few decades there have been some brilliant campaigns to capture the hearts and minds of the nation. However all too quickly they become dated. What was 'innovative' last year is old hat the next and marketers are constantly looking for new techniques and channels to set their brand activity apart.

Infographic: here's how to get your mobile email marketing to bomb
10 December 2013, 11:30AM

email sendDo you treat emails differently when you open them on your phone to when you open them on your computer? If so, chances are the same applies to your customers. So why aren’t you thinking about it when you’re designing email marketing too? You loser!

Enough scaremongering, let's deal with ad fraud
09 December 2013, 3:03PM

Who should own social media? PR, digital or ad agencies?Ad fraud is set to be one of the major issues facing advertisers in 2014. There's been a lot of scaremongering in tech media around ad-fraud, illegitimate traffic, bot-fraud and non-human traffic. For those not familiar with the topic, sophisticated schemes have been created and executed to generate large volumes of non-human or "fake" traffic and clicks from websites which in turn generates fraudulent ad views and revenue for these websites and organisations, while brands are left paying for it.

Eurobest, creative bravery - and risk
09 December 2013, 11:39AM

kitkat 4.4Officially, this year's Eurobest theme was creative bravery. But for me, the overriding theme at last week’s event was risk-taking. As head of innovation, it's a theme that is very close to my heart; by definition, innovation is about finding new and better ways to solve problems – and 'new' generally infers an element of risk.

Infographic: forget about the selfie, get wise to the belfie
09 December 2013, 10:31AM

kim kardashian belfieAt The Wall, we know you want to keep up with the latest developments in digital marketing and social media, so we are duty bound to publish this important new infographic on the emergence of a major new trend.

Qatar Airways and Expedia team up to create Facebook app
06 December 2013, 12:35PM

Expedia Media Solutions and Qatar Airways have joined forces, and created a Facebook app that gives users the chance to shows their travelling personality, create a personalised digital boarding pass, and win a return business class trip to anywhere in the world.

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SOCIAL MEDIA NEWS

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