| The power of a well-crafted image and a great story | | 11 December 2013, 12:57PM |  In this age of big data, the need to communicate complex information quickly, persuasively and accurately is greater than ever. As I discussed in a column for Wired, the days when insights professionals, particularly market researchers, could send their best clients a pile of data tables and a few pages of bullet points are long gone.
| | | | Could Christmas TV ads work just as well online? | | 11 December 2013, 12:34PM |  The annual Christmas TV commercial is an important point in the calendar year for advertisers and consumers alike, but will we ever see the day where one of the big retail brands bypass TV all together and launch their Christmas campaign purely online? Paps Shaikh, European GM, Say Media explores the pros and cons around whether it's possible to create a new tradition in the digital space.
| | | | Understanding the best time to advertise | | 10 December 2013, 1:05PM |  Cyber Monday has been and gone. Early indications will have begun to reveal its winners and losers - retailers and marketers will either be popping champagne corks or looking at what they could have done better to engage customers during this critical sales high in the year. Barclaycard said an average of £312,500 was being spent online every minute on Monday 2nd December, with Amazon UK claiming Monday was its busiest day ever, with 47 orders placed per second throughout the day. So it's no wonder companies time their marketing so carefully around it.
| | | | Tea Pigs brews up a tasty brand | | 10 December 2013, 1:02PM |  How do you make tea sexy? Call your brand Tea Pigs and communicate in a way that acts more like a friend than a brand, have some very interesting flavours and become very customer focused.
| | | | Big ideas are timeless. It's how they engage consumers that sets them apart | | 10 December 2013, 12:55PM |  What makes a classic campaign? Style, substance, humour...?
Over the last few decades there have been some brilliant campaigns to capture the hearts and minds of the nation. However all too quickly they become dated. What was 'innovative' last year is old hat the next and marketers are constantly looking for new techniques and channels to set their brand activity apart.
| | | | Infographic: here's how to get your mobile email marketing to bomb | | 10 December 2013, 11:30AM |  Do you treat emails differently when you open them on your phone to when you open them on your computer? If so, chances are the same applies to your customers. So why aren’t you thinking about it when you’re designing email marketing too? You loser!
| | | | Enough scaremongering, let's deal with ad fraud | | 09 December 2013, 3:03PM |  Ad fraud is set to be one of the major issues facing advertisers in 2014. There's been a lot of scaremongering in tech media around ad-fraud, illegitimate traffic, bot-fraud and non-human traffic. For those not familiar with the topic, sophisticated schemes have been created and executed to generate large volumes of non-human or "fake" traffic and clicks from websites which in turn generates fraudulent ad views and revenue for these websites and organisations, while brands are left paying for it.
| | | | Eurobest, creative bravery - and risk | | 09 December 2013, 11:39AM |  Officially, this year's Eurobest theme was creative bravery. But for me, the overriding theme at last week’s event was risk-taking. As head of innovation, it's a theme that is very close to my heart; by definition, innovation is about finding new and better ways to solve problems – and 'new' generally infers an element of risk.
| | | | | | | Qatar Airways and Expedia team up to create Facebook app | | 06 December 2013, 12:35PM |  Expedia Media Solutions and Qatar Airways have joined forces, and created a Facebook app that gives users the chance to shows their travelling personality, create a personalised digital boarding pass, and win a return business class trip to anywhere in the world.
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