marketing your business online: Media PM - Financial Times, 2014 adspend, cinema advertising, ZenithOptimedia

Thursday, 5 December 2013

Media PM - Financial Times, 2014 adspend, cinema advertising, ZenithOptimedia


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05th December 2013

Financial Times ready for global transformation under Hughes

As the FT prepares to launch a single global edition, its deputy chief executive and global commercial chief tells Arif Durrani why the newspaper is as relevant as ever.

Will 2014 see strong growth in media?

The latest Group M adspend predictions suggest there may finally be light at the end of the tunnel. By Mark Banham.

Cinema makes a play for brands after digital reboot

DCM hopes its £200 million investment in technology will revolutionise cinema advertising. David Benady reports.

ZenithOptimedia plots new network with Walker Media

Instead of folding its new acquisition into the main network, Publicis Groupe is eyeing expansion, Maisie McCabe writes.

Do not send a corporate Christmas card, and other tips for the festive season

This is my last column before the festive season, so here is a handy Future Of Media Christmas Gift Guide. You might like to imagine it as a magazine supplement with lots of cut-out items against a white background, divided into those annoying lifestyle categories such as "dads" and "foodies" and "neighbours with attitude".

So much for an Olympic hangover - 2013 has been another momentous year

By any measure, 2013 has failed to meet expectations. Following the once-in-a-lifetime highs of London 2012, this was tipped to be a rather uneventful 12 months.

Apple buys social media analytics tool Topsy Labs

Apple has acquired social media analytics firm Topsy Labs in a $200m (£122m) deal, according to reports, as part of plans to enhance the brand's ability to target consumers using social networks.

Brands and agencies gear up for Brazil 2014

Major ad deals are being negotiated ahead of the World Cup, with mobile and social media front of mind. By David Benady.

The Sun sells page 3 for first time to PlayStation

In a media first, PlayStation has taken a double page ad on pages two and three of The Sun today and apologised to the paper's topless model star Rosie, who has been "bumped" to page five.

Vizeum wins £10m MoreThan media account

Aegis Media's Vizeum has won the £10 million media planning and buying business for RSA's insurance brand MoreThan, previously held by Starcom MediaVest Group.

My Media Week: Justin Stephenson

This week, Justin Stephenson, director of ad sales, A+E Networks UK, pitches, plots and plans, while thinking about exercise.

Forget bear and hare and think Daily Mail for efficient sales

John Lewis and Sainsbury's ads have clearly captured the imagination, but are they really driving sales efficiently, asks Rosemary Gorman, group ad director at Mail Newspapers.

MEC's Steve Hatch on advertising's best week ever, possibly

MEC's chief executive Steve Hatch talks about three great ads launched in a week, and what it all could mean for the media.

IMterview: Brand videos this Christmas a dearth of emotional porn

Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.

Non-mobile publishers face search engine peril

Unless more digital publishers start implementing a mobile site strategy, Google's going to start to penalising them in natural search rankings, believes Vibrant Media's Fiona Salmon.