| Personalised products and content-led conversation will win in 2014 | | 19 December 2013, 12:28PM |  The global e-commerce industry is expected to generate $1.2 trillion in sales by the end of this year, driven largely by the changing shopping habits of consumers, as they increasingly browse and buy across mobile, tablet and even social networks[i]. Despite this predicted growth, 2014 will not be a year for retailers to rest on their laurels.
Retailers will have access to more information about their customers' preferences and shopping habits than ever before and retailers must take steps to better understand the purchase journey. This insight will give retailers the understanding they need to develop relevant content and personalised deals, and ultimately help to generate more sales. Shoppers are looking for a richer, more personal shopping experience and retailers must reassess both how they sell and what they sell if they are to thrive.
| | | | | | | 2014, the year of e-commerce | | 19 December 2013, 10:15AM |  This year was the year of eCommerce, with UK consumers becoming the world's number one e-spenders - spending a record of £5 billion online. With 2014 just around the corner, eCommerce is only set to grow, with retailers adapting new strategies to entice consumers.
| | | | Christmas ads: the best and worst | | 19 December 2013, 10:00AM |  Being Scottish, and a renowned scrooge, I used three very simple measures to judge this year's Christmas ads - did they feel good value for money, entertain me and make me smile even if I didn't need to buy anything?
| | | | Five key brand forecasts for 2014 | | 18 December 2013, 12:17PM |  The marketing industry is replete with rear mirror-looking assessments of brand strength and also exercises in forecasting. Forecasting typically takes place at the end of a year. We defied these conventions somewhat in 2013 and have been thinking about the future of brand strength all year.
| | | | Get a good tone of action to underpin success in 2014 | | 18 December 2013, 11:45AM |  Mobile, content, video, social - the media is flooded with predictions on how these aspects of marketing will evolve over the next 12 months.
But in my opinion, the critical success factor of great marketing in 2014 will be finding ways to break bad brand habits that can hinder communication.
| | | | How can fashion retailers champion the smart-commerce generation? | | 18 December 2013, 11:40AM |  The face of shopping is indeed changing. The fact that ecommerce is taking over bricks and mortar retail stores for sales of books, music, holidays and DVD's is of course old news - fashion sales are too following suit. Even food is regularly bought online now, with 26% of consumers having had dinner delivered to their doorsteps at the click of a button in 2012.
| | | | AC/DC and Beyonce make social media sing | | 18 December 2013, 12:30AM |  Finally the music industry has woken up to the power of social media. Beyonce's surprise new album has blown away all itunes records with no traditional marketing and AC/DC will have their biggest hit in 40 glorious years, both thanks to the power of social media.
| | | | Is the PR industry suffering an identity crisis? | | 17 December 2013, 12:06PM |  In the modern era of reputation management and public relations, incorporating creative, digital and clever online search engine optimisation (SEO) skills have never been more important. However, with the growing expectations of the modern day PR agency, is our industry actually suffering from an identity crisis and dragging its feet too much?
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In recent weeks we have seen something of a watershed moment in online advertising. Some of the hottest properties of the web, namely 
Radio Stations need to do more to engage with their listeners on Twitter and are failing to make social media pay, using poor content and missing targeting opportunities, according to research by Brandwatch.
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