Media AM - Evian, Trinity Mirror, festive magazine covers, O2, adspend debate

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11th December 2013

Evian tops YouTube 2013 ad leaderboard Evian's "baby & me" film was the most popular video ad of 2013 in the UK, according to YouTube, followed by ads from John Lewis and Three.     Trinity Mirror to close Liverpool Post after 158 years Trinity Mirror is set to close the 158-year-old Liverpool Post newspaper next week, with its last weekly print issue published on 19 December.     Festive magazine covers: Santa returns to Radio Times for first time since 2009 Father Christmas made a comeback on magazine covers this year with his first appearance on the front of Radio Times since 2009, when he was banished as a "symbol of indulgence" during tight times.     O2 gets 2.5% incremental reach online with new tool O2 achieved a 2.5 per cent increase in incremental reach online using the recently launched TV Accelerator (TVA) tool from the digital ad network and technology company Collective.     Will 2014 see strong growth in media? The latest Group M adspend predictions suggest there may finally be light at the end of the tunnel. By Mark Banham.     News UK's Darcey focuses on 'total sales' as Daily Mail overtakes Sun News UK's chief executive Mike Darcey has stressed he is now focusing on total paid-for sales of The Sun's multimedia brand as the Daily Mail overtakes it to become the biggest selling Saturday newspaper.     So much for an Olympic hangover - 2013 has been another momentous year By any measure, 2013 has failed to meet expectations. Following the once-in-a-lifetime highs of London 2012, this was tipped to be a rather uneventful 12 months.     ZenithOptimedia plots new network with Walker Media Instead of folding its new acquisition into the main network, Publicis Groupe is eyeing expansion, Maisie McCabe writes.     Do not send a corporate Christmas card, and other tips for the festive season This is my last column before the festive season, so here is a handy Future Of Media Christmas Gift Guide. You might like to imagine it as a magazine supplement with lots of cut-out items against a white background, divided into those annoying lifestyle categories such as "dads" and "foodies" and "neighbours with attitude".     Financial Times ready for global transformation under Hughes As the FT prepares to launch a single global edition, its deputy chief executive and global commercial chief tells Arif Durrani why the newspaper is as relevant as ever.     Cinema makes a play for brands after digital reboot DCM hopes its £200 million investment in technology will revolutionise cinema advertising. David Benady reports.   Latest blogs   Will online ads ruin Christmas as well as UX? There is an interesting debate going on between the advertising industry and those that look into it from the outside about what's best for the consumer.     The mistaken death of the British High Street The High Street is not dead, it's just changing around the new holy trinity of modern retail - bricks, clicks and touch - says Primesight's commercial director, Chris Forrester.     Forget bear and hare and think Daily Mail for efficient sales John Lewis and Sainsbury's ads have clearly captured the imagination, but are they really driving sales efficiently, asks Rosemary Gorman, group ad director at Mail Newspapers.     MEC's Steve Hatch on advertising's best week ever, possibly MEC's chief executive Steve Hatch talks about three great ads launched in a week, and what it all could mean for the media.     IMterview: Brand videos this Christmas a dearth of emotional porn Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.

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