Media AM - Publicis, Barclays, Andy Duncan, Olympic hangover, Asos

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05th December 2013

Publicis confirms network launch ZenithOptimedia has promoted Sébastien Danet, the president of ZenithOptimedia France and chairman of VivaKi France, to the additional role of chairman of the new sub-network containing Walker Media.     Barclays calls global agency roster review Barclays is conducting a review of all of its agency relationships in a process managed by Oystercatchers.     Andy Duncan named AA president Andy Duncan, the managing director of Camelot UK Lotteries, will be the next president of the Advertising Association. He succeeds the BT Group chief executive, Gavin Patterson.     So much for an Olympic hangover - 2013 has been another momentous year By any measure, 2013 has failed to meet expectations. Following the once-in-a-lifetime highs of London 2012, this was tipped to be a rather uneventful 12 months.     Asos beats Amazon and John Lewis in Pinterest Christmas battle Asos has beaten Amazon and John Lewis to the top spot for the most shared content on Pinterest in the lead up to Christmas, according to a study by digital marketing firm Searchmetrics.     My Media Week: Justin Stephenson This week, Justin Stephenson, director of ad sales, A+E Networks UK, pitches, plots and plans, while thinking about exercise.     FHM makes Ron Burgundy its first male cover star in 20 years Bauer Media is putting Will Ferrell, who plays Ron Burgundy in the Anchor Man movies, on the cover or its January 2014 issue which launches tomorrow (5 December).     Vizeum wins £10m MoreThan media account Aegis Media's Vizeum has won the £10 million media planning and buying business for RSA's insurance brand MoreThan, previously held by Starcom MediaVest Group.     A Smooth takeover? It has been anything but After the latest setback for Global Radio following its purchase of GMG Radio, Maisie McCabe predicts the next step.     The return to sharing and co-operation is one way to take on the tech giants Last week, we lamented the fading of the "web 2.0" dream: the erosion of a data-sharing economy based on feeds and APIs, specifically the demise of LastGraph, which made listening maps based on a feed from Last.fm.     Nguyen utilises shopping habits for eBay ad offering The head of eBay Advertising tells Louise Ridley why the shopping site makes a far more compelling advertising platform than social networks.     Has the Sun+ football move paid off? Is using Premier League highlights as the main selling point the right strategy for The Sun, Mark Banham wonders.   Latest blogs   Forget bear and hare and think Daily Mail for efficient sales John Lewis and Sainsbury's ads have clearly captured the imagination, but are they really driving sales efficiently, asks Rosemary Gorman, group ad director at Mail Newspapers.     MEC's Steve Hatch on advertising's best week ever, possibly MEC's chief executive Steve Hatch talks about three great ads launched in a week, and what it all could mean for the media.     IMterview: Brand videos this Christmas a dearth of emotional porn Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.     Non-mobile publishers face search engine peril Unless more digital publishers start implementing a mobile site strategy, Google's going to start to penalising them in natural search rankings, believes Vibrant Media's Fiona Salmon.     Twitter IPO should be welcomed by the ad industry The long-awaited floatation of Twitter should be a positive step for the advertising industry.

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